Contract - Tripepi Smith - 2023-07-01 1
AGREEMENT FOR TARGETED COMMUNICATION SUPPORT SERVICES
This Agreement is made and effective as of July 1, 2023, between the Costa
Mesa Sanitary District, a sanitary district ("District") and Tripepi Smith and
Associates, Inc., a corporation ("Consultant"). In consideration of the mutual
covenants and conditions set forth herein, the parties agree as follows:
Recitals
WHEREAS, District requires communication services to increase District
program awareness and maximize resident engagement;
WHEREAS, District is subject to compliance with Senate Bill (SB) 1383’s
requirement to conduct education and outreach on organics recycling to its solid
waste customers;
WHEREAS, Consultant is experienced in providing communication support
and strategy services for other local government entities;
WHEREAS, Consultant is knowledgeable about California legal
requirements for local government entities and is competent to provide these
services; and
NOW, THEREFORE, the parties hereto do hereby agree as follows:
1. TERM
This Agreement shall commence on July 1, 2023 and shall remain and
continue in effect unless sooner terminated pursuant to the provisions of this
Agreement. This Agreement shall be for a period of twelve months from July 1,
2023 to June 30, 2024.
2. SERVICES
Consultant shall provide communication and outreach work regarding SB
1383 the Short-Lived Climate Pollutant Reduction law, including providing graphic
design and communications support, planning and event support for townhall
meetings, hosting quarterly communication planning meetings, and providing
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project management services. These services shall meet the requirements of State
law and shall be performed in accordance with the proposal set forth as Exhibit A.
3. PERFORMANCE
Consultant shall at all times faithfully, competently and to the best of its
ability, experience, and talent perform all tasks described herein. Consultant shall
employ, at a minimum, generally accepted standards and practices utilized by
persons engaged in providing similar services as are required of Consultant
hereunder in meeting its obligations under this Agreement.
4. PAYMENT
The District agrees to pay Consultant a sum not to exceed $74,976 to provide
communication and outreach work regarding SB 1383 the Short-Lived Climate
Pollutant Reduction law by completing the tasks set forth in Exhibit A. The payment
shall identify the tasks performed and deliverables and shall correspond to the
scope of work.
5. SUSPENSION OR TERMINATION OF AGREEMENT
(a) Either party may terminate the Agreement without cause by giving 30
days notice. In the event of such termination, Consultant shall be entitled
to be paid for work performed up until the time of termination provided
the work product is produced for District’s use.
(b) In the event of default, no compensation shall be paid and the Agreement
may be terminated in 5 days provided an opportunity to cure is provided
in that time period.
6. OWNERSHIP OF DOCUMENTS
(a) Consultant shall maintain complete and accurate records with respect
to the project and such other information required by District that relate to the
performance of services under this Agreement. Consultant shall maintain
adequate records of services provided in sufficient detail to permit an evaluation
of services. All such records shall be maintained in accordance with generally
accepted accounting principles and shall be clearly identified and readily
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accessible. Consultant shall provide free access to the representatives of District or
its designees at reasonable times to such books and records; shall give District the
right to examine and audit said books and records; shall permit District to make
transcripts therefrom as necessary; and shall allow inspection of all work, data,
documents, proceedings and activities related to this Agreement. Such records,
together with supporting documents, shall be maintained for a period of three (3)
years after receipt of final payment.
(b) Upon completion, termination or suspension of this Agreement all other
documents prepared in the course of providing the services to be performed
pursuant to this Agreement shall become the sole property of the District and may
be used, reused or otherwise disposed of by the District without the permission of
the Consultant.
7. INDEMNIFICATION
(a) Indemnification for Professional Liability. When the law establishes a
professional standard of care for Consultant's Services, to the fullest extent
permitted by law, Consultant shall indemnify, protect, defend and hold harmless
District and any and all of its officials, employees and agents ("Indemnified
Parties") from and against any and all losses, liabilities, damages, costs and
expenses, including attorney's fees and costs to the extent the same are caused in
whole or in part by any negligent or wrongful act, error or omission of Consultant,
its officers, agents, employees or subconsultants (or any entity or individual that
Consultant shall bear the legal liability thereof) in the performance of professional
services under this Agreement.
(b) Indemnification for Other Than Professional Liability. Other than in the
performance of professional services and to the full extent permitted by law,
Consultant shall indemnify, defend and hold harmless District, and any and all of
its employees, officials and agents from and against any liability (including liability
for claims, suits, actions, arbitration proceedings, administrative proceedings,
regulatory proceedings, loses, expenses or costs of any kind, whether actual,
alleged or threatened, including attorneys fees and costs, court costs, interest,
defense costs and expert witness fees), where the same arise out of, are a
consequence of, or are in any way attributable to, in whole or in part, the
performance of this Agreement by Consultant or by any individual or entity for
which Consultant is legally liable, including but not limited to officers, agents,
employees or subconsultants of Consultant.
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8. INSURANCE
Consultant shall maintain prior to the beginning of and for the duration of
this Agreement insurance coverage as specified in Exhibit B attached to and part
of this Agreement. Such insurance shall include commercial general liability, and
current automotive and worker’s compensation. A certificate of insurance shall
be submitted.
9. INDEPENDENT CONSULTANT
(a) Consultant is and shall at all times remain as to the District a wholly
independent Consultant. The personnel performing the services under this
Agreement on behalf of Consultant shall at all times be under Consultant's
exclusive direction and control. Neither District nor any of its officers, employees,
or agents shall have control over the conduct of Consultant or any of Consultant's
officers, employees, or agents, except as set forth in this Agreement.
(b) No employee benefits shall be available to Consultant in connection with
the performance of this Agreement. Except for the fees paid to Consultant as
provided in the Agreement, District shall not pay salaries, wages, or other
compensation to Consultant for performing services hereunder for District. District
shall not be liable for compensation or indemnification to Consultant for injury or
sickness arising out of performing services hereunder. In addition to the
indemnity provisions in Paragraph 7, Consultant shall indemnify District for any
claims that any officer, agent or employee of Consultant is eligible for pension or
other fringe benefits provided to District’s employees.
10. LEGAL RESPONSIBILITIES
The Consultant shall keep itself informed of State and Federal laws and
regulations, which in any manner affect those employed by it or in any way affect
the performance of its service pursuant to this Agreement. The Consultant shall at
all times observe and comply with all such laws and regulations. The District, and
its officers and employees, shall not be liable at law or in equity occasioned by
failure of the Consultant to comply with this Section.
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11. UNDUE INFLUENCE
Consultant declares and warrants that no undue influence or pressure has
been used against or in concert with any officer or employee of the Costa Mesa
Sanitary District in connection with the award, terms or implementation of this
Agreement, including any method of coercion, confidential financial arrangement
or financial inducement. No officer or employee of the Costa Mesa Sanitary District
will receive compensation, directly or indirectly, from Consultant, or from any
officer, employee or agent of Consultant, in connection with the award of this
Agreement or any work to be conducted as a result of this Agreement. Violation of
this Section shall be a material breach of this Agreement entitling the District to
any and all remedies at law or in equity.
12. NO BENEFIT TO ARISE TO LOCAL EMPLOYEES
No member, officer, or employee of District, or their designees or agents, and
no public official who exercises authority over or responsibilities with respect to
any project during his/her tenure or for one year thereafter, shall have any
interest, direct or indirect, in any agreement or sub-agreement, or the proceed
thereof, for work to be performed in connection with the project performed under
this Agreement.
13. RELEASE OF INFORMATION / CONFLICTS OF INTEREST
(a) All information gained by Consultant in performance of this Agreement
shall be considered confidential and shall not be released by Consultant without
District's prior written authorization. Consultant, its officers, employees, agents or
subconsultants, shall not without written authorization from the General Manager
or unless requested by the District Counsel, voluntarily provide declarations,
letters of support, testimony at depositions, response to interrogatories, or other
information concerning the work performed under this Agreement or relating to
any project or property located within the District. Response to a subpoena or court
order shall not be considered "voluntary" provided Consultant gives District notice
of such court order or subpoena.
(b) Consultant shall promptly notify District should Consultant, its officers,
employees, agents or subconsultants be served with any summons, complaint,
subpoena, notice of deposition, request for documents, interrogatories, requests
for admissions, or other discovery request, court order, or subpoena from any
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person or party regarding this Agreement and the work performed thereunder or
with respect to any project or property located within the District. District retains
the right, but has no obligation, to represent Consultant and/or be present at any
deposition, hearing, or similar proceeding. Consultant agrees to cooperate fully
with District and to provide the opportunity to review any response to discovery
requests provided by Consultant. However, District's right to review any such
response does not imply or mean the right by District to control, direct, or rewrite
said response.
14. NOTICES
Any notices which either party may desire to give to the other party under
this Agreement must be in writing and may be given either by (i) personal service,
(ii) delivery by a reputable document delivery service, such as but not limited to,
Federal Express, which provides a receipt showing date and time of delivery, or
(iii) mailing in the United States Mail, certified mail, postage prepaid, return receipt
requested, addressed to the address of the party as set forth below or at any other
address as that party may later designate by notice:
To District: Costa Mesa Sanitary District
290 Paularino Avenue
Costa Mesa, California 92626
Attn: General Manager
To Consultant: Tripepi Smith
PO Box 52152
Irvine, CA 92619
Attn: Ryder Todd Smith
15. ASSIGNMENT
The Consultant shall not assign the performance of this Agreement, nor any
part thereof, nor any monies due hereunder, without prior written consent of the
District.
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16. LICENSES
At all times during the term of this Agreement, Consultant shall have in full
force and effect, all licenses required of it by law for the performance of the
services described in this Agreement.
17. GOVERNING LAW
The District and Consultant understand and agree that the laws of the State
of California shall govern the rights, obligations, duties and liabilities of the parties
to this Agreement and also govern the interpretation of this Agreement. Any
litigation concerning this Agreement shall take place in the municipal, superior or
federal district court with jurisdiction over the Costa Mesa Sanitary District.
18. ENTIRE AGREEMENT
This Agreement contains the entire understanding between the parties
relating to the obligations of the parties described in this Agreement. All prior or
contemporaneous agreements, understandings, representations, and statements,
oral or written, are merged into this Agreement and shall be of no further force or
effect. Each party is entering into this Agreement based solely upon the
representations set forth herein and upon each party's own independent
investigation of any and all facts such party deems material.
19. AUTHORITY TO EXECUTE THIS AGREEMENT
The person or persons executing this Agreement on behalf of Consultant
warrants and represents that he/she has the authority to execute this Agreement
on behalf of the Consultant and has the authority to bind Consultant to the
performance of its obligations hereunder.
20. INTERPRETATION
In the event of conflict or inconsistency between this Agreement and any
other document, including any proposal or Exhibit hereto, this Agreement shall
control unless a contrary intent is clearly stated.
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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed the day and year first above written.
COSTA MESA SANITARY DISTRICT CONSULTANT
Tripepi Smith and Associates, Inc.
__________________________ __________________________
General Manager Chief Executive Officer
APPROVED AS TO FORM:
__________________________
District Counsel
ATTEST:
__________________________
District Clerk & PIO
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5/17/2023
5/18/2023
5/18/2023
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6/28/2023
RFP response submitted for:
COSTA MESA SANITARY DISTRICT
Three-Cart System Education and Outreach
Submitted: February 3, 2023, revised February 10, 2023
By: Ryder Todd Smith, Tripepi Smith President
Jennifer Nentwig, Tripepi Smith Principal
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Exhibit A
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TABLE OF CONTENTS
INTRODUCTION .............................................................................................................................................. 3
DECLARATIONS ............................................................................................................................................... 4
RELATED FIRM EXPERIENCE ............................................................................................................................ 5
COMPANY OVERVIEW .................................................................................................................................... 6
APPROACH TO SCOPE OF ENGAGEMENT ..................................................................................................... 10
ESTIMATED COST OF ENGAGEMENT ............................................................................................................ 12
PROJECT TEAM STAFFING ............................................................................................................................. 18
APPENDIX: WORK SAMPLES ....................................................................................................................... 202
APPENDIX: RESUMES .................................................................................................................................... 36
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INTRODUCTION
Thank you for the opportunity to present Tripepi Smith services in response to the Costa Mesa
Sanitary District’s need for education and outreach on SB 1383 and the District’s introduction of a
new three-cart system. The new system will be a significant behavior change for residents, and the
District is wise to line up support to ensure residents are informed and engaged during the
transition. This document outlines our approach to the scope of work requested, as well as our
cost proposal. We include a menu of options to maximize flexibility for the District.
Tripepi Smith is a team of more than 40 communications experts—robust enough to offer
experienced and effective professionals for the job, yet small enough to be nimble and
responsive. Tripepi Smith offers a spectrum of skills that allows us to match the appropriate
resource to the task at hand, letting us execute faster and reduce engagement costs. These
resources vary by both years of experience and core hard skills (graphic design versus
videography versus writing versus social media, for example). The result: we have an ability to
conduct outreach to the public across a range of platforms.
Tripepi Smith is a force multiplier for the communication operations of agencies across California.
We gain insights from the breadth of our client work and apply that knowledge to our work with
other clients.
Tripepi Smith looks forward to continuing our partnership with the Costa Mesa Sanitary District.
Regards,
Ryder Todd Smith
Co-Founder & President
Tripepi Smith
ryder@tripepismith.com • (626) 536-2173 • Fax: (949) 679-8371
PO Box 52152, Irvine, CA 92619
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DECLARATIONS
Authorization
As co-founder and president of Tripepi Smith, I am qualified to enter into agreements with the
Costa Mesa Sanitary District and to make the statements on behalf of the firm. This proposal is
valid for ninety (90) days from February 3, 2023.
Insurance
Insurance certificates will be provided prior to contract execution. Tripepi Smith routinely provides
insurance certificates to prove we meet the contracting requirements of public agencies
throughout California. We are willing and able to comply with the insurance requirements.
Tripepi Smith states that:
¨ It can legally conduct business in the state of California and the Costa Mesa Sanitary District.
¨ It has not colluded with other respondents in any fashion which would restrict or eliminate
competition.
¨ No employee or official of the Costa Mesa Sanitary District has a material or monetary interest
in this contract.
¨ It is not aware of any other actual or potential conflict of interest related to this proposal and
the projects being implemented.
Conflict of Interest Disclosure and Ethics
Tripepi Smith operates in a complex marketplace that is more political than most industries. As a
result, conflicts of interest (real or perceived) can arise. The first and foremost obligation of Tripepi
Smith is to outline all existing client relationships to prospects so as to let the prospect determine
if a conflict exists. At this time, Tripepi Smith does not see any conflicts with our client work and
the Costa Mesa Sanitary District.
Learn more about Tripepi Smith’s commitment to ethics: https://www.tripepismith.com/about-
us/#ethics
Tripepi Smith & Associates, Inc.
Founded: 2000 / California S Corporation: 2002
PO Box 52152, Irvine, CA 92619
(626) 536-2173
www.TripepiSmith.com
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RELATED FIRM EXPERIENCE
Tripepi Smith has worked in local government communications for over ten years and has a strong
track record of success on a range of projects, including: public education and outreach related to air
and water quality, revenue measure education, COVID-19 crisis communications, economic
development advertising campaigns, branding projects, community choice aggregation launch
efforts and district formation/redistricting programs.
1. The City of Orange hired Tripepi Smith to conduct education and outreach regarding SB 1383
for residents and businesses. The work has included and will include: content development for
social media, web, and print materials; design and creation of collateral including a postcard,
vertical banner, and stickers; and three in-person workshops for targeted stakeholder groups.
● Project Team: Principal Jennifer Nentwig, Senior Business Analyst Sara Madsen, Junior
Business Analyst Kylie Benzing, Subcontractor Michael Balliet Consulting
● Date of Engagement: May 2022 - Ongoing
2. The City of South Gate hired Tripepi Smith to conduct SB 1383 education and outreach,
particularly related to their transition to a new hauler and launch of their new organics recycling
program. The work has included/will include: a dedicated SB 1383 website, social media
support, campaign branding/logo, an animated explainer video, print collateral, e-newsletter
content, and press releases.
● Project Team: Principal Jennifer Nentwig, Senior Business Analyst Kaitlyn Wu, Junior
Business Analyst Luis Verdin, Subcontractor Michael Balliet Consulting
● Date of Engagement: November 2022 - Ongoing
3. Tripepi Smith is engaged by the City of Lomita to aid in communication and public outreach for
Lomita Water and other general City communications. The work has included: SB 1383 public
education and outreach, public tours of the water facility, development of Lomita’s Consumer
Confidence Report, billing inserts, news article development, social media management related
to Lomita Water and COVID-19, e-news alerts, Lomita Water website management,
development of a stand-alone COVID-19 information portal website, City of Lomita website
redesign and a stock photoshoot.
● Project Team: Principal Ryder Todd Smith, Principal Jennifer Nentwig, Senior Business
Analyst Sara Madsen, Business Analyst Kylie Sun, Junior Business Analyst Kayla Cao
● Date of Engagement: August 2016 - Ongoing
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COMPANY OVERVIEW
A Public Affairs Firm that Understands Local Government
Tripepi Smith excels at public affairs. We work in a complex environment where successful
communications go hand-in-hand with marketing and technical expertise. As a full-service
marketing and creative services firm, Tripepi Smith delivers content and design tailored for local
government, public agencies, nonprofits and private companies—each strongly represented in
our client list.
Grounded in Civic Affairs
Co-Founder and CFO Nicole Tripepi Smith is a second-generation civic affairs professional (her
father was a city manager for 28 years), and Co-Founder and President Ryder Todd Smith brings
over a decade of public agency marketing and communications experience to the table.
Implementing Strategy and Engaging Audiences
Tripepi Smith recognizes the important interplay of public affairs and design. It’s about presenting
ideas that advance communities and public institutions. An important corollary to this is providing
the creative services that can build materials to engage audiences and make ideas resonate.
Tripepi Smith’s multi-faceted design team enables us to reach these goals and lead effective
creative strategy.
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Strategic
Tripepi Smith is a provider of technology, communications
and public affairs services. We leverage our skills and
experiences in each of these areas to deliver efficient,
technologically driven communication solutions that
reflect our deep understanding of local government. Our
team has a strong record of working with public agencies,
joint powers authorities and not-for-profit organizations throughout California to better engage
and connect with their stakeholders and community.
Creative
Tripepi Smith’s creative professionals have worked with public and private clients on imagery,
colors and graphic design across a wide array of projects. Our firm offers creative services that
address not only traditional media such as print, websites, logo design and advertising but also
non-traditional marketing services around email campaigns, social media, blogging, SEO, video
production and more. This integrated approach to content development makes the process more
efficient and more effective for clients.
Content x Distribution = IMPACT
Tripepi Smith was born in the digital era and
brings significant technical skills to the table.
Members of our team carry technical certifications
in Hootsuite Social Media Marketing, Facebook
Blueprint, Google Advertising, Google Analytics
and Twitter Flight School, among others. We take
digital seriously and recognize how critical it is to
not only develop great visuals and messaging, but
to ensure the audiences we want to reach actually
see that content. Without content distribution
there is no IMPACT.
“…solutions that reflect
our deep understanding
of local government.”
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Team Tripepi Smith
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Services Offered
Strategy, Marketing, Communications
¨ Strategic development, research,
surveys, messaging
¨ Social media management
¨ Web and social media strategy,
optimization (SEO), metrics
¨ Web hosting and support
¨ Email campaigns
¨ Relations (media, stakeholders, public,
government)
¨ Support and training for events,
presentations and virtual gatherings
¨ Google AdWords, LinkedIn and
Facebook advertising
Creative Services
¨ Full-service graphic design for digital,
print and outdoor
¨ Brand and logo development
¨ Content generation, writing and
editorial
¨ Output services (digital distribution,
print management, mail management)
¨ Photography, illustration and
information graphics
¨ Video and animation
¨ Web design and implementation
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APPROACH TO SCOPE OF ENGAGEMENT
The following scope of work is being quoted by Tripepi Smith for communications and outreach
work. Please note that we have Spanish translators on staff and all communication materials noted
below can be produced in both English and Spanish.
Print Collateral
Tripepi Smith will design print collateral materials (in English, Spanish and other languages upon
request), to provide necessary information to all stakeholders including hard-to-reach
communities. The projected scope of print collateral includes seven print mailings—four
postcards, one double-sided flyer, one double-sided letter, and one Mesa Water bill insert.
Proposed print collateral also includes two enforcement tags/cart hangers that will be used to
reinforce good behavior and identify behaviors to correct.
Townhall Meetings
Tripepi Smith will coordinate with District staff to identify venues and dates to host in-person
Townhall Meetings on SB 1383 and the three-cart system. These meetings will be structured like a
stakeholder workshop and will be held at four locations within the CMSD service area. Tripepi
Smith will devise an agenda, develop leadership talking points, facilitate discussions, document
community feedback, and promote positive engagement around the process.
In addition, Tripepi Smith will provide onsite video production/AV services at each Townhall
Meeting. Our team will handle audio setup, including providing necessary equipment such as
lapel and wireless microphones.
Public Service Announcement Video Series
Tripepi Smith will develop a package of four 30-second PSA-style videos publicizing the new
three-cart system. These videos would be available for use on social media, local public access
channels, and other media outlets.
Stock Photography
Tripepi Smith will conduct a photo shoot dedicated to the new three-cart system, capturing
professional imagery of the three new carts, the cart sizes, and common materials placed in each
cart. This imagery would be available for use on the CMSD website, social media, print collateral,
and other materials
Social Media Support
Tripepi Smith would create 20 bilingual posts (including copy and graphics) about the new three-
cart system.
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Press Releases
Tripepi Smith proposes to draft four bilingual press releases throughout the project to ensure
local media aids our efforts to reach District stakeholders. Tripepi Smith will identify media
contacts, collaborate with District staff to further expand the media list and ensure we reach
diverse media. For key media, Tripepi Smith will follow up with phone calls.
Creation and Updates to Three-Cart System Webpage
Tripepi Smith would create a new webpage about the new three-cart system, including easy-to-
understand information for residents and answers to frequently asked questions. Tripepi Smith
would update the webpage as needed over the course of our engagement.
Consulting – Project Management
Tripepi Smith will continue to conduct regular, biweekly check-in calls with the CMSD
communication team to efficiently manage projects and deliver communication products.
Consulting – Quarterly Communications Planning Meetings
Tripepi Smith will host a 2-hour virtual meeting with staff each quarter to identify communication
opportunities and guide upcoming communication strategies and tactics.
Additional Options
Billboard Design/Coordination
Tripepi Smith is available to develop a billboard and coordinate to have it on display at a location
of the District’s choosing. Team Tripepi Smith would design the billboard and serve as the liaison
between the District and the billboard advertising company.
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ESTIMATED COST OF ENGAGEMENT
Fixed-Price Education and Outreach Package
Tripepi Smith proposes a 12-month fixed-price package for this work to bring more certainty to
the cost of the outreach for the District. Work that evolves beyond the defined scope is addressed
on either an incremental noted fee basis or through time and material work. Such incremental
work would be clearly noted and authorized by the District in writing prior to proceeding.
The Fixed-Price Education and Outreach Package is a 12-month engagement that includes the
following:
• Seven (7) print mailings including four (4) bilingual, double-sided postcards; one (1) bilingual,
double-sided flyer; one (1) bilingual, double-sided letter on CMSD letterhead; and one (1)
bilingual, double-sided Mesa Water bill insert (excludes costs of printing/mailing)
• Two (2) enforcement tags/cart hangers (excludes costs of printing/mailing)
• Four (4) Townhall Meetings, including planning/event support, leadership talking points, onsite
video production/AV services (up to 4.5 hours) and video production/AV equipment (includes
Team Tripepi Smith travel)
• Package of four (4) PSA videos (each 30 seconds in length)
• Stock photography, including a stock photo shoot of approximately four (4) hours and the
delivery of professionally edited photos
• Development of 20 bilingual social media graphics/posts
• Four (4) bilingual press releases and corresponding media outreach
• Development of webpage content
• Biweekly check-in calls to manage action items and deliverables
• Quarterly communications planning meetings
Fixed-Price Package Price
Fixed-Price Education and Outreach
Package
$74,976
Add-On Options Price Estimate
Billboard Design/Coordination $3,970 (ad hoc)
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AD HOC WORK
Should the District require/request work outside the scope of the Fixed-Price Education and
Outreach Package, the following rates and related fees would apply.
2022-23 Hourly Rates Hourly Rates
Principal $330.00
Director $220.00
Creative Director $220.00
Senior Business Analyst $175.00
Business Analyst $120.00
Junior Business Analyst $95.00
Senior Videographer/Animator $175.00
Senior Photographer $160.00
Photographer/Videographer $120.00
Senior Graphic Designer $160.00
Graphic Designer $120.00
Junior Graphic Designer $95.00
Web Developer $175.00
Drone Operator $175.00
Council Chamber A/V Operator $95.00
OTHER FEES
Because Tripepi Smith offers a broad set of services, including extensive content production, we
have some other content production-related fees that may come up during the course of our
engagement. (Note that the fixed-price package above already includes equipment fees and
video voiceovers/translations.)
Equipment Fees
Tripepi Smith offers some services that require equipment, such as drone operations and video
production. All such expenses will be authorized by the client prior to fee being assessed. As
such, in those cases, the following rates apply:
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Five-hundred-fifty dollars ($550) for a full day of video equipment use (includes full set of video
equipment). “Full day” is defined as a shoot lasting four (4) or more hours.
Three-hundred-fifty dollars ($350) for a half day of video equipment use. “Half day” is defined
as anything under four (4) hours of video production.
Three-hundred-fifty dollars ($350) per day for full video equipment related to Facebook Live
stream support (Mevo camera, microphones and iPad/iPhone) and is not inclusive of the
operator’s time (depends on the resource).
Three-hundred-fifty dollars ($350) per day drone fee applies and is not inclusive of the drone
operator time (Drone Operator hourly rate).
Printing Fees
Tripepi Smith is happy to use a printer of the client’s choosing for print production work, or to
recommend a local printer with whom we have experience. Tripepi Smith typically has the printer
bill the client directly for work. Tripepi Smith makes no money on print services and has no
economic interest in the selected print vendor other than ensuring quality and fair pricing for our
clients. If Tripepi Smith is asked to pay the bill for the client, we will apply a ten percent (10%)
agency fee to the reimbursement expense.
Digital Advertising Fees
Tripepi Smith is a Google Partner and Constant Contact Solution Provider and has Facebook
Certified staff. We consider digital platforms to be a cornerstone element of any outreach
strategy; often this comes with digital advertising fees. If a Tripepi Smith credit card is used to run
the advertising campaign, then we will charge an additional ten percent (10%) agency fee on all
advertising charges to compensate for the administrative overhead.
Voiceover, Translation and Closed Caption Fees
Tripepi Smith occasionally uses third-party resources to record voiceovers for videos, generate
closed captions for videos, and for non-English language translations. Tripepi Smith will discuss
with the client whether to bill the client directly or have Tripepi Smith pay and seek
reimbursement. If a Tripepi Smith credit card is used for these services, then we will charge an
additional ten percent (10%) agency fee on all charges to compensate for the administrative
overhead.
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Media Placement Fees
Purchase fees for advertising media space is not included on Tripepi Smith advertising proposals.
Usually, clients contract directly with media, but in the event Tripepi Smith covers these fees, then
we will charge an additional ten percent (10%) agency fee on all advertising charges to
compensate for the administrative overhead.
PAYMENT SCHEDULE AND TERMS
For fixed price project work that spans the 12-month projected duration of this engagement, we
will take the total and divide it into 12 equal increments to be invoiced each month during the
year-long engagement. In this case, the $74,976 Fixed-Price Education and Outreach Package
would be divided into 12 equal payments of $6,248 to be invoiced monthly.
For any District-authorized ad hoc work, we will invoice at the end of each month for that month’s
services. Terms are NET 30 days.
Any expenses we incur or one-off additional projects will invoice upon delivery.
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References
Contact Description
City of Orange
Josh Soliz
Public Works Admin Manager
714.744.5525
jsoliz@cityoforange.org
SB 1383 education and outreach including
social media content, webpage content
development, design and creation of print
collateral, press releases, and in-person
stakeholder workshops.
City of Lomita
Ryan Smoot
City Manager
310.325.7110
r.smoot@lomitacity.com
General communications support, water
quality/water conservation communications,
SB 1383 education and outreach, graphic
design, media relations, social media
management
City of Paramount
John Moreno
City Manager
562.220.2222
jmoreno@paramountcity.com
Full Communications Assessment, crisis
communications related to hexavalent
chromium and PFAS, SB 1383 education and
outreach, video production, graphic design,
website development and social media
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Clients
Tripepi Smith has been selected to work with over 180 local government agencies to help with
their communications. We can provide you with contacts at any of these clients if desired and are
confident you will find them to be quite happy with our services. City or city-related clients we are
actively supporting are bolded.
California City Management
Foundation
City of Aliso Viejo
City of American Canyon
City of Azusa
City of Baldwin Park
City of Bellflower
City of Benicia
City of Burlingame
City of Claremont
City of Coronado
(City of) Culver City
City of Cupertino
(City of) Daly City
City of Danville
City of Duarte
City of El Cerrito
City of Fountain Valley
City of Foster City
City of Fullerton
City of Gilroy
City of Grover Beach
City of Hawaiian Gardens
City of Huntington Beach
City of Hercules
City of Indian Wells
City of Industry
City of Irvine
City of La Cañada Flintridge
City of La Palma
City of La Puente
City of La Verne
City of Lake Forest
City of Laguna Hills
City of Laguna Niguel
City of Lancaster
City of Livermore
City of Lomita
City of Lynwood
City of Manhattan Beach
City of Manteca
City of Martinez
City of Millbrae
City of Morgan Hill
City of Murrieta
City of Napa
City of Norwalk
City of Orange
City of Orinda
City of Palm Desert
City of Palmdale
City of Paramount
City of Pismo Beach
City of Placentia
City of Pomona
City of Rancho Palos Verdes
City of Rancho Mirage
City of Riverbank
City of Rolling Hills Estates
City of San Clemente
City of Santa Ana
City of Santa Clarita
City of Santa Cruz
City of Santa Paula
City of Saratoga
City of South Gate
City of Tracy
City of Vallejo
City of Vista
City of Walnut
City of Westlake Village
Town of Windsor
County of Merced
County of Fresno
County of Sonoma
County of Santa Barbara
County of Kings
California Contract Cities Association
CalChoice Energy CCA
California Joint Powers Insurance Authority
Claremont McKenna College
Scripps College
Costa Mesa Sanitary District
El Toro Water District
Independent Cities Association
Independent Cities
Finance Authority
Institute for Local Government
League of California Cities
Municipal Management Association
of
Northern California
Municipal Management Association
of
Southern California
Pivot Charter Schools
Rowland Water District
San Gabriel Valley City
Managers’ Association
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PROJECT TEAM STAFFING
Proposed Team
Ryder Todd Smith
Co-founder
President
Jen Nentwig Principal
APR
Kaitlyn Wu Sr. Business Analyst
Brooke Hager
Jr. Business Analyst
Kjerstin Wingert
Sr. Graphic Designer
Nolan Voge
Jr. Business Analyst
It is anticipated that Principal Jen Nentwig will be the account manager for the proposed
engagement, with Senior Business Analyst Kaitlyn Wu serving as the day-to-day project manager.
Kaitlyn will handle project management, logistics, coordination and creative direction for writing
and design. Junior Business Analyst Brooke Hager will provide content development support,
Senior Graphic Designer Kjerstin Wingert will provide graphic design expertise, and Junior
Business Analyst Nolan Voge will provide video and A/V support.
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Bios
See resumes in the appendix to learn more about the proposed team.
Ryder Todd Smith – President
Ryder has over 20 years of experience in government relations, technology and marketing. As
president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over
90 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies
Study, publisher of the Civic Business Journal and a frequent speaker on the local government
circuit. Additionally, his insights have been published by industry-leading publications, such as
Western City Magazine and Public Management Magazine, and local government professional
organizations, such as the California City Management Foundation and Municipal Management
Association of Northern California have recognized and awarded his support as a longtime
partner.
Before Tripepi Smith, Ryder served as a senior vice president of operations and chief information
officer for a software-as-a-service startup in the financial services sector. Prior to that, he was the
technology manager for a regional staffing firm.
Ryder is a former planning commissioner for the City of Tustin. He resides in Ladera Ranch with his
wife, daughter (who is currently away at college) and dog.
Fun fact: Ryder is the son of a commercial fisherman and spent several summers in Alaska working
on the boat with his father. Thousands of halibut gave their lives to pay for a collection of Legos,
Ryder’s first car and his college education.
Jennifer Nentwig, APR – Principal
Jennifer Nentwig is a talented, well-rounded communications professional and project manager
with more than 14 years of experience serving government organizations. She has built and
implemented programs in strategic communications, media relations, internal communication,
community relations and social media. Her skills include website and social media management,
development of content including articles, speeches, talking points and FAQs, as well as event
planning and implementation. Jen’s clients include the City of Vallejo, City of Lomita, Pivot
Charter School, Costa Mesa Sanitary District and City of Lancaster.
She is a Hootsuite Social Marketing Professional, is Facebook Blueprint certified, and has her
Accreditation in Public Relations from the Public Relations Society of America (PRSA).
Kaitlyn Wu – Senior Business Analyst
Kaitlyn Wu is a seasoned outreach professional with more than seven years of experience in public
sector communications and higher education outreach. Throughout her career, Kaitlyn has
spearheaded content strategy and copywriting for newsletters, annual reports, websites, social
media, op eds and more. In addition, she has managed water education programs and workforce
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development initiatives for K-12 students and beyond. Through strategic communication efforts,
Kaitlyn helps organizations educate stakeholders and produce positive change within their
communities.
Kaitlyn is a certified Hootsuite Social Marketing Professional and holds the J. Lindsey Wolf
Certificate in Communications from the California Association of Public Information Officials
(CAPIO). In addition, she has completed CAPIO’s Emergency Communications Academy, hosted
in partnership with CalOES. Her clients include the City of American Canyon, City of Costa Mesa,
City of Fontana, City of Jurupa Valley, City of Napa, City of Orinda, City of South Gate, Costa
Mesa Sanitary District and Santa Clarita Valley Water Agency.
Brooke Hager – Junior Business Analyst
Brooke Hager brings a diverse background in graphic design, media management and business
analytics. She graduated from California Polytechnic State University, San Luis Obispo with a
Master of Science in Business Analytics and a Bachelor of Science in Graphic Communication.
Brooke’s undergraduate degree gives her a wide range of expertise in graphic design using the
Adobe Creative Suite, print and digital media production, social media management and UX/UI
design. In her master’s program, Brooke developed her technical skills in machine learning, data
management and data storytelling while working on sales optimization and marketing projects for
Informatica and the New York Jets. Professionally, Brooke developed a passion for community
and local government while working for the City of San Luis Obispo, the City of Burlingame and
the Highlands District in the City of San Mateo.
Brooke is a certified Hootsuite Social Marketing Professional. Her client work includes the City of
Arroyo Grande, City of Pismo Beach, City of Grover Beach, City of San Luis Obispo and City of
Downey.
Kjerstin Wingert – Senior Graphic Artist / Photographer
Kjerstin is a Senior Graphic Designer with Tripepi Smith. After studying Business Administration at
both the Ecole Supérieure Libre Des Sciences Commerciales Appliquéesis in Paris and Concordia
University in Irvine, Kjerstin went on to receive her Advanced Production Certificate in Graphic
Design from Golden West College in Huntington Beach. She began working as a freelance
graphic designer in 2012 and joined the Tripepi Smith staff in 2015.
Kjerstin has advanced knowledge of various creative platforms including Adobe Illustrator, Adobe
Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects
including layout, graphic design, illustration and creative concept development. Her client work
includes: City of La Cañada Flintridge, City of Culver City, City of Duarte, City of Cupertino, City
of Saratoga, City of Livermore, California Joint Powers Insurance Authority and Costa Mesa
Sanitary District.
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Kjerstin is a certified Hootsuite Social Marketing Professional. She also completed the University of
Southern California Executive Education Forum for Local Leaders and the University of California,
Irvine Public Policy Making Academy.
Nolan Voge – Junior Business Analyst / Videographer / Photographer
Nolan Voge offers creative insight and technical solutions to the Tripepi Smith team with
extensive knowledge in video systems, creative media projects and venue production. As a
graduate of San Diego State University (SDSU), he received a Bachelor of Science degree in
Television, Film and New Media with an emphasis in Production and a minor in Theatre Arts. He
displayed his strong work ethic outside of the classroom by participating in nearly sixty projects
relating to production. He further enhanced his experience as a content creator for the College of
Education at SDSU, followed by employment in the government space. He previously practiced
event videography, project management and his knowledge of video systems, computer systems
and software with Empire Media Productions.
Nolan is Hootsuite Social Marketing and Sprout Social certified, holds a certification in Dante for
audio solutions in production work and is a certified drone pilot with a Part 107-enabled license.
His client work includes: City of Bellflower, City of Fullerton, City of Huntington Beach, City of
Menifee, the California JPIA, Town of Yucca Valley, Water Replenishment District (WRD) and City
of Villa Park.
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APPENDIX: WORK SAMPLES
The following examples highlight work that speaks to the breadth of Tripepi Smith’s communication
skills.
We encourage you to see all the work we have done for clients through our online portfolio at:
www.tripepismith.com/work.
City of Lomita – SB 1383 Webpage
Description:
The Tripepi Smith team developed an SB 1383
webpage for the City of Lomita to inform residents
of the upcoming changes to their waste collection.
The page features visually appealing graphics and
easily digestible content for residents and
businesses including background information and
FAQs .
Districting Websites/Subpages
Description:
The districting website in Lake Forest and districting
subpages in Palm Desert are representative of our
work creating districting-related websites for public
agencies.
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City of Palm Desert – Bilingual
Community Meeting Materials Description:
Tripepi Smith provided PowerPoints presentations
(sample English slide below) and flyers (sample flyer
in Spanish below) for distribution at Palm Desert’s
districting workshops.
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City of La Cañada Flintridge
Description:
The City of La Cañada Flintridge (LCF) engaged
Tripepi Smith in 2014 to perform a communications
assessment and provide recommendations for
expanding City communications. Our firm was
subsequently engaged to perform part time PIO
services. Over the years we have delivered revised
logos for the City and consistently delivered a
sophisticated, quarterly community newsletter, the
LCF Vista.
City of La Cañada Flintridge - Website
Description:
Tripepi Smith delivered a new website for
LCF at the end of 2019. The site is built in
WordPress and followed our standard
development process: Website
Specification, Website Design,
Programming, Quality Assurance Testing,
and Training and Launch. We have done
this process dozens of times, and the
results have been successful. LCF included
a requirement in their RFP for an
opensource solution for the website, as
they wanted to avoid proprietary lock-in.
This result was achieved with the Tripepi
Smith-developed website, which also
included important features like ADA
compliance, proper embedding of third-
party city tools, website security, pop-up
alerts and a dead simple content
management system that various staff feel
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comfortable editing. The process took
about eight months to complete.
www.cityoflcf.org
City of La Cañada Flintridge –
Flyer/Mailer
Description:
The City of La Cañada Flintridge tapped
Tripepi Smith to create a flyer with tips
for preventing the spread of COVID-19
that was mailed to all residents.
City of Murrieta State of the City –
Video
Description:
Tripepi Smith delivered the first-ever State of the
City Video for the City of Murrieta. The video
debuted on July 24, 2019 at Mayor Jonathan
Ingram’s State of the City address. The 19-minute
video features more than a dozen interviews of City
employees and Murrieta community members to
give the viewers a taste of the good life in Murrieta.
“Murrieta has a lot of progress to report, from new
infrastructure investments to innovative public safety
and a growing healthcare sector. Our community
has seen a lot of growth, yet maintains a
commitment to providing high-quality, economical,
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responsive services to our residents,” said Kim
Summers, City Manager of the City of Murrieta.
“Tripepi Smith guided our team through the
storytelling process, capturing the high quality of
life we have here in Murrieta, and the resulting
video is a product that our whole community can be
proud of. The Tripepi team was an excellent partner
with the City in executing this projet.”
The project, led by Tripepi Smith President Ryder
Todd Smith and Business Analyst Melanie James,
involved a detailed script process, interviews with
20 people over two days and additional b-roll
shoots to capture a variety of locations in Murrieta,
including parks, healthcare centers, schools,
businesses and public safety buildings.
Videographers Eric Lowy and Angel Ruiz were key in
capturing the City’s esteemed quality of life. The
video was also supplemented by Murrieta’s large
photo library and engaged staff.
Access the video: https://vimeo.com/286035591
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City of Indian Wells – Infographics
Description:
Tripepi Smith used engaging information
graphics to translate Indian Wells’ budget
data into an engaging “Budget-at-a-
Glance” mailer that successfully put the
information in front of the community in a
digestible way.
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City of Duarte - Engagement Report
Description:
Tripepi Smith has been providing
communication support on a retainer
basis for the City of Duarte since June
2020. As part of our engagement,
Tripepi Smith provides a monthly
dashboard report to City Staff for them
to review progress and distribution
impacts of their communication efforts.
Social media is a major component of
the engagement, and Tripepi Smith
provides metrics related to social
media work to the City Staff each
month. This metrics report, which is
ultimately delivered to City Council,
provides critical insights into the City’s
outreach efforts and has helped
advance a culture of communication at
the City. Tripepi Smith strongly
encourages our clients to generate
monthly dashboard reports on
communication efforts to ensure
progress is being measured or
shortcoming are being identified.
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SOCWA – Website & Brochure
Description:
In addition to designing the SOCWA website,
Tripepi Smith created their overview brochure
to highlight the role they and their member
agencies play, as well as to educate ratepayers
on the subject of wastewater treatment.
www.socwa.com
City of Lomita - Website
Description:
Tripepi Smith built a new user-friendly
website for the City of Lomita Water
Division.
www.lomitawater.com
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Inland Empire Utilities Agency - Logo
Description:
The Inland Empire Utilities Agency
(IEUA) engaged Tripepi Smith to
refresh and rebuild their website. We
created a new website for the client
and continued maintenance support
for them. In addition, Tripepi Smith
has handled creative and marketing
support surrounding the drought.
www.ieua.org
California JPIA - Brochure
Description:
California JPIA needed a marketing
brochure that reflected their
commitment to remain the absolute
best in their field. Tripepi Smith
created a rich, custom cut piece. The
logo showed through a small window
and special textural varnishes created
tactile effects and made the key
elements really pop. Tripepi Smith
serves JPIA’s overall graphic needs.
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City Stock Photography
Description:
Tripepi Smith provides a wide array of
event, architectural portrait and street
photography services. Our team uses
high resolution professional DSLR
equipment – primarily Sony A7III
cameras with premium lens options.
This professional equipment is
matched with the talent of our team
members and their post-production
Photoshop and Lightroom skills to
generate great results for our clients.
Social Media for City Brands
Tripepi Smith manages social media
channels for several government
agencies. The following are examples
to review:
https://www.facebook.com/CityOfCulverCity/
https://twitter.com/culvercitygov?lang=en
https://www.instagram.com/culvercitygov/?hl=en
https://www.facebook.com/CityofSantaPaula/
https://twitter.com/santapaulacity
https://www.facebook.com/CityOfLaCanadaFlintri
dge/
https://twitter.com/TheCityofLCF/
https://www.facebook.com/HawaiianGardens1/
https://twitter.com/hawaiiangardens
https://www.instagram.com/hgcityca/
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MuniTech Academy - Flyer
Description:
Tripepi Smith created promotional
flyers for the education branch of the
Municipal Information Systems
Association of California, MuniTech
Academy.
Livermore - Banners
Description:
The City of Livermore engaged
Tripepi Smith to promote temporary
parking at a garage in its downtown.
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Content Development
The following are sample press releases and stories that Tripepi Smith drafted or helped develop:
City of Manhattan Beach
City Terminates Employment Agreement with Fire Chief
https://www.citymb.info/Home/Components/News/News/4803/43
City Council Expands and Clarifies LA County Public Health Orders
Closures and Operational Requirements of Numerous Business Types
https://www.citymb.info/Home/Components/News/News/4701/4811?npage=1&arch=1
City of Grover Beach
Help Shape Grover Beach by Pursuing a Position on the City Council or Planning Commission
http://www.groverbeach.org/ArchiveCenter/ViewFile/Item/1808
City of Santa Paula
Santa Paula adopts balanced budget for Fiscal Year 2020/21
https://spcity.org/CivicAlerts.aspx?AID=31
Santa Paula's Local Sales Tax Dollars at Work
https://spcity.org/CivicAlerts.aspx?AID=26
City of Santa Ana
Santa Ana Establishes 200-Bed Interim Homeless Shelter in 28 Days
https://www.westerncity.com/article/santa-ana-establishes-200-bed-interim-homeless-shelter-28-days
**Ghost wrote article for City of Santa Ana Staff. Ran in Western City Magazine
City of Indian Wells
Mayor’s Letter to Community – July 2020
https://conta.cc/2VDR9ri
Indian Wells Celebrates Change and What Remains the Same
https://www.palmspringslife.com/indian-wells-ca/
Indian Wells Budget-at-a-Glance
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https://www.cityofindianwells.org/home/showdocument?id=4661
California Joint Powers Insurance Authority
City of Monrovia Engages Community in Prevention–Based Approach to Homelessness
https://cjpia.org/newsletter/issue-97/article-8
City of La Cañada Flintridge Leverages Trail Immunity
https://cjpia.org/newsletters/issue-91/article-6
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APPENDIX: RESUMES
RYDER TODD SMITH
TRIPEPI SMITH – PRESIDENT 11/00 – PRESENT
● Provide communications advice, strategy and execution services to a range of small to mid-sized
public and private sector clients spanning local government, real estate, finance, technology and
healthcare verticals
MAVENT INC – SENIOR VICE PRESIDENT, OPERATIONS 5/05 – 11/09
● Responsible for quality assurance, technology operations and internal infrastructure organizations
● Built team of technology professionals to manage multi-site production environment at co-location
facilities.
● Managed vendor relationships and reviewed all invoices
● Brought focus to key areas, including: system documentation, knowledge sharing with other
employees, schedule management for finite resources and enhanced security
● Developed and managed the departmental budgets for three groups
MAVENT INC – VICE PRESIDENT, MARKETING 08/04 – 05/05
● Managed the Company’s outside PR firm relationship, creative firm relationship, corporate
website, ad campaigns, conference schedule, conference logistics and internal employee
communications
● Developed and managed the marketing budget
MAVENT INC – VICE PRESIDENT, GOVERNMENT RELATIONS 02/03 – 08/04
● Monitored nationwide political activities that were pertinent to Mavent’s interests
● Developed relationships with third-party interest groups that impacted the Company’s product
● Participated in industry conferences and represented the Company at industry events
OLYMPIC STAFFING SERVICES – INFORMATION TECHNOLOGY MANAGER 01/98 – 11/00
● Managed and controlled all aspects of the technology environment at this five-location, 35-
employee company
NORTHROP GRUMMAN CORPORATION – GOV’T REPRESENTATIVE 07/97 – 12/97
● Worked directly with the Director of State and Local Government Relations to research issues of
concern to Northrop Grumman
● Developed agendas to target upcoming legislative issues
● Assisted in lobbying work and development of testimony
EDUCATION
CLAREMONT MCKENNA COLLEGE – CLAREMONT, CA
● Bachelor of Arts in Politics – Philosophy – Economics with Dual in Economics
Cum Laude Honors
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JENNIFER NENTWIG, APR
TRIPEPI SMITH – PRINCIPAL 03/22 - PRESENT
● Strategic advice and project leadership across an array of clients
TRIPEPI SMITH – DIRECTOR 01/21 – 03/22
● Redistricting subject matter expertise, business development and project management
● Internal leadership on policy areas like water quality, major infrastructure projects
TRIPEPI SMITH – SENIOR BUSINESS ANALYST 08/19 – 12/20
● Provides project management and account support for numerous clients
● Develops content including strategic messaging, leadership talking points, speeches and articles
COUNTY OF ORANGE – COMMUNICATIONS MANAGER 11/16 – 8/19
● Managed County website and social media accounts, including Facebook, Twitter, Instagram and Nextdoor
● Developed and implemented communication plans, including talking points, key messages and FAQs
BOOZ ALLEN HAMILTON – COMMUNICATIONS CONSULTANT/ASSOCIATE 09/11 – 11/16
● Led communications support of several U.S. military clients such as the Naval Aviation Enterprise (NAE)
● Developed and published high-visibility products including vision documents and strategic plans
U.S. AIR FORCE RESERVES – PUBLIC AFFAIRS OFFICER/MAJOR 09/11 – PRESENT
● Provides once-a-year Public Affairs support to active-duty U.S. Air Force units
U.S. AIR FORCE – PUBLIC AFFAIRS OFFICER/CAPTAIN 05/07 – 08/11
● Served as Director of Public Affairs for U.S. military joint task force providing humanitarian assistance and disaster relief ; Led
media relations program and community relations events for Nellis Air Force Base, Nevada including support for a visit and
speech by President Barack Obama
EDUCATION
UNIVERSITY OF SAN DIEGO – SAN DIEGO, CA
● Master of Science in Global Leadership
UNIVERSITY OF NOTRE DAME – NOTRE DAME, IN
● Bachelor of Arts in Political Science, Minor in Hesburgh Program of Public Service – Magna Cum Laude Honors
PROFESSIONAL DEVELOPMENT
● Accreditation in Public Relations, Public Relations Society of America 2015
● Public Affairs Qualification Course, Defense Information School 2007
CERTIFICATIONS
● Facebook Blueprint Digital Marketing Associate 07/20
● Hootsuite Social Marketing 09/19
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KAITLYN WU
TRIPEPI SMITH – SENIOR BUSINESS ANALYST 06/22 – PRESENT
● Serve as account manager across numerous clients overseeing strategy, budget and execution of communication initiatives
● Function as leader project manager ensuring timely completion of deliverables and upholding quality assurance processes
● Produce client newsletters, press releases, web content, articles and thought leadership pieces
● Conduct market research and offer strategic insights
ELSINORE VALLEY MUNICIPAL WATER DISTRICT – COMMUNITY AFFAIRS SPECIALIST 12/19 – 06/22
● Wrote, edited and publish content for District publications including newsletters, eblasts, press releases, Water Quality Reports,
articles and more – reaching 159,000 customers annually
● Partnered with subject matter experts to synthesize information and produce clear copy that increased public engagement with
District programs
● Managed the District’s water education programs, engaging over 10,000 students each year through tours, career prep, teacher
training, classroom presentations, field trips and contests
● Collaborated with leadership to asses District needs, create strategic communications goals and implement new programs
CALIFORNIA BAPTIST UNIVERSITY – INTERNATIONAL ADMISSIONS SPECIALIST 05/16 – 12/19
● Developed copy for webpages, eblasts and online applications, driving conversion of initial leads to applicants and enrolled
students
● Oversaw the Visits and Events program for prospective international students, contributing to enrollment goals and building
CBU’s global reputation
● Utilized Salesforce to increase efficiency, analyze data and provide quality customer service to prospective students
CALIFORNIA BAPTIST UNIVERSITY – FOCUS COORDINATOR 12/14 – 12/15
● Recruited and interviewed first-year orientation leaders
● Organized and implemented training programs, equipping student leaders in public speaking, teaching and academic advising
● Assisted in university retention efforts, serving as a liaison between staff and incoming students
EDUCATION
● Bachelor of Arts in Public Relations and Psychology – California Baptist University – Riverside, CA
CERTIFICATIONS
● Hootsuite Social Marketing 06/22
● J. Lindsey Wolf Certificate in Communications (CAPIO) 04/22
SOFTWARE
● Hootsuite
● Canva
● Google Suite ● Microsoft Office Suite
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BROOKE HAGER
TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 07/22 – PRESENT
● Conduct market research to provide client insights
● Manage social media platforms and respond to public questions
● Write stories and press releases for the firm’s website and city clients
CITY OF SAN LUIS OBISPO – COMMUNITY SERVICES EVENTS SPECIALIST 06/21 – 08/21
● Planned, organized and directed 8 community events in 2 months
● Acted as a liaison between 30 clients, vendors and all City departments to coordinate external events
● Maintained records on event documents, progress and status for permitting for 30 events
● Booked venues, food vendors, performers and musicians
CAL POLY GRAPHIC COMMUNICATION DEPARTMENT – STUDENT ASSISTANT 09/20 – 06/21
● Developed social media content and strategy to market department events
● Prepared presentations with weekly department updates in InDesign
● Brainstormed effective ways to execute virtual events during the pandemic
GROUP 4 ARCHITECTURE + RESEARCH – GRAPHICS INTERN 07/20 – 09/20
● Effectively conveyed complex architectural concepts by redesigning master PowerPoint template
● Developed concept for wall and window graphics for building signage
● Prepared materials for presentations and organized files for marketing use
● Organized spreadsheets and process financial documents
HIGHLANDS RECREATION DISTRICT – RECREATION SPECIALIST 06/15 – 09/19
● Developed flyers, signage, videos and other marketing content using the Adobe Creative Suite
● Collaborated with multiple departments to improve their efficiency and customer relations
● Worked on a wide variety of administrative and marketing projects
EDUCATION
● Master of Science, Business Analytics (MSBA) – California Polytechnic State University, San Luis Obispo – San Luis Obispo, CA
o Academic Excellence Honors
● Bachelor of Science, Graphic Communication – California Polytechnic State University, San Luis Obispo – San Luis Obispo, CA
o Summa Cum Laude Honors
o Concentration: User Experience/User Interface
CERTIFICATIONS
● Hootsuite Social Marketing 07/22
SOFTWARE
● Microsoft Office
● Adobe Creative Suite
● Google Suite
● R, Python
● Canva
● Squarespace
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KJERSTIN WINGERT
TRIPEPI SMITH – SENIOR GRAPHIC ARTIST 03/15 – PRESENT
● Lead graphic artist on layout, graphic design, illustrations and creative concepts
● Photography for events, professional portraits, journal publications and branded stock imagery
KIRKWOOD EDUCATIONAL PROGRAM – GRAPHIC DESIGNER 05/13 – 02/15
● Design and layout of educational materials
● Created animated educational videos that provide a fun and interactive learning experience
● Edited audio and video clips to convey clear and concise information
FREELANCE GRAPHIC DESIGN 12/12 – 02/15
● Design and layout of newsletters, flyers, websites and ads
● Creation of new and updated logo designs
SAVINGS IN OC – GRAPHIC DESIGN INTERN 08/12 – 11/12
● Created, updated, and maintained advertisements and promotions for existing clientele
● Proofread monthly publications for any spelling errors, misprints and distorted images
EDUCATION
● Graphic Design Advanced Production Certificate – Golden West College – Huntington Beach, CA
● Bachelor of Arts in Business Administration, Marketing – Concordia University – Irvine, CA
o Dean’s List Recipient
● Bachelor of Business Administration, Management – Ecole Supérieure Libre des Sciences Commerciales Appliquéesis – Paris,
France
o Graduated Magna Cum Laude
PROFESSIONAL DEVELOPMENT
● UCI Public Policy Making Academy I 03/19
● USC Executive Education Forum for Policy and Administration 03/17
CERTIFICATIONS
● Hootsuite Social Marketing 02/19
SOFTWARE
● Adobe Illustrator
● Adobe Photoshop
● Adobe InDesign
● Adobe Acrobat
● Adobe Lightroom
● Constant Contact
● Adobe Premiere
● Adobe After Effects
● Microsoft Office
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NOLAN VOGE
TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 1/22 – PRESENT
● Conduct photography and videography work
● Manage video systems for broadcast television and various venues
● Collaborate on content creation for numerous platforms
EMPIRE MEDIA PRODUCTIONS – PROJECT MANAGER, VIDEOGRAPHER, PHOTOGRAPHER6/20 – 12/21
● Obtained a diverse understanding of video systems in varied environments
● Trained and assisted employees throughout scenarios prominent in video production
● Directed employees to jobsites and events for best outcome of media
● Participated in the production process, including setup and breakdown of equipment
PLACENTIA YORBA LINDA UNIFIED SCHOOL DISTRICT – COMPUTER INSTRUCTIONAL SPECIALIST
09/20 – 06/21
● Taught primary-level students on the importance of proper computer use
● Assisted faculty and staff with their technology services and internal systems on campus
● Maintained computer labs and server rooms and kept track of routine software and hardware updates
● Supervised students in assorted environments, including computer labs
COLLEGE OF EDUCATION, SDSU – VIDEOGRAPHER, PHOTOGRAPHER, SOCIAL MEDIA TECHNICIAN
08/17 – 08/20
● Created promotional pieces, interactive virtual reality video and commercial content for the program
● Photographed staff, faculty, alumni and students of high achievement, as well as campus events and seminars
● Interviewed associates of the program through written journalism and a video spotlight for each
PLACENTIA YORBA LINDA UNIFIED SCHOOL DISTRICT – DISTRICT VIDEOGRAPHER 06/18 – 08/18
● Directed content, advertisements and interviews of staff and faculty of the district
● Represented the school district at media events to encourage attendance of the schools alongside students of other programs
EDUCATION
● Bachelor of Science in Television, Film and New Media (Production), Minor in Theatre Arts – San Diego State University – San
Diego, CA
CERTIFICATIONS
● Hootsuite Social Marketing 01/22
● Dante Certification Program – Levels 1 and 2 10/20
● Sprout Social 02/22
● Drone Certification – Part 107 for Commercial Flying
SOFTWARE
● Adobe Premiere Pro
● Adobe Photoshop
● Adobe Lightroom
● Microsoft Office and Google Suite
● Adobe Illustrator
● Adobe InDesign
● Adobe After Effects
● Final Cut Pro X
● ATEM Software Control
● ATEM Media Express
● Cablecast Systems
● Leightronix Systems
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Exhibit B - Insurance Requirements
(1). Minimum Scope of Insurance. Coverage shall be at least as broad as the
latest version of the following: (1) General Liability: Insurance Services
Office Commercial General Liability coverage (occurrence form CG 0001); (2)
Automobile Liability: Insurance Services Office Business Auto Coverage form
number CA 0001, code 1 (any auto); and (3) Workers’ Compensation and
Employer’s Liability: Workers’ Compensation insurance as required by the
State of California and Employer’s Liability Insurance.
(2). Minimum Limits of Insurance. Applicants shall maintain limits no less
than: (1) General Liability: $1,000,000 per occurrence for bodily injury,
personal injury and property damage. (2) Automobile Liability: $1,000,000
per accident for bodily injury and property damage; and (3) Workers’
Compensation and Employer’s Liability: Workers’ Compensation limits as
required by the Labor Code of the State of California. Employer’s Liability
limits of $1,000,000 per accident for bodily injury or disease.
(3) Insurance Endorsements. The insurance policies shall contain the
following provisions, or Applicant shall provide endorsements on forms
supplied or approved by the District to add the following provisions to the
insurance policies:
(A) General Liability. The general liability policy shall be
endorsed to state that: (1) the District, its directors, officials, officers,
employees, agents and volunteers shall be covered as additional insured with
respect to the Work or operations performed by or on behalf of the Applicant,
including materials, parts or equipment furnished in connection with such
work; and (2) the insurance coverage shall be primary insurance as respects
the District, its directors, officials, officers, employees, agents and
volunteers, or if excess, shall stand in an unbroken chain of coverage excess
of the Applicant’s scheduled underlying coverage. Any insurance or self-
insurance maintained by the District, its directors, officials, officers,
employees, agents and volunteers shall be excess of the Applicant’s insurance
and shall not be called upon to contribute with it in any way.
(B) Automobile Liability. The automobile liability policy shall
be endorsed to state that: (1) the District, its directors, officials, officers,
employees, agents and volunteers shall be covered as additional insureds
with respect to the ownership, operation, maintenance, use, loading or
unloading of any auto owned, leased, hired or borrowed by the Applicant or
for which the Applicant is responsible; and (2) the insurance coverage shall
be primary insurance as respects the District, its directors, officials, officers,
employees, agents and volunteers, or if excess, shall stand in an unbroken
chain of coverage excess of the Applicant’s scheduled underlying coverage.
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Any insurance or self-insurance maintained by the District, its directors,
officials, officers, employees, agents and volunteers shall be excess of the
Applicant’s insurance and shall not be called upon to contribute with it in any
way.
(C) Workers’ Compensation and Employers Liability Coverage.
The insurer shall agree to waive all rights of subrogation against the District,
its directors, officials, officers, employees, agents and volunteers for losses
paid under the terms of the insurance policy which arise from work
performed by the Applicant
(D) All Coverages. Each insurance policy required shall be
endorsed to state that: (A) coverage shall not be suspended, voided, reduced
or canceled except after thirty (30) days prior written notice by certified
mail, return receipt requested, has been given to the District; and (B) any
failure to comply with reporting or other provisions of the policies, including
breaches of warranties, shall not affect coverage provided to the District, its
directors, officials, officers, employees, agents and volunteers.
(4) Acceptability of Insurers. Insurance is to be placed with insurers
with a current A.M. Best’s rating no less than A- or better, licensed to do
business in California, and satisfactory to the District.
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