Contract - Geislar, Sally - 2015-01-05 AGREEMENT FOR CONSULTANT SERVICES
This Agreement ("AGREEMENT") is made and effective as of January 5, 2015,
between the Costa Mesa Sanitary District, a sanitary district ("DISTRICT"), and Sally
Geislar, an Independent Contractor ("CONSULTANT"). In consideration of the mutual
covenants and conditions set forth herein, the parties agree as follows:
Recitals
WHEREAS, the DISTRICT has determined that it is in the best interest of the
DISTRICT to contract for an Organics Separation Behavior Study; and
WHEREAS, CONSULTANT is an independent contractor and the DISTRICT
desires to utilize the services of CONSULTANT to perform the work, and
WHEREAS, the DISTRICT has determined that the CONSULTANT possesses
the professional skills and ability to provide said services for the DISTRICT;
NOW, THEREFORE, the parties hereto agree as follows:
1. TERM
This AGREEMENT shall commence on January 5, 2015, and shall remain and
continue in effect until tasks described herein are completed unless sooner terminated
pursuant to the provisions of this AGREEMENT.
2. SERVICES
CONSULTANT shall perform the tasks described and set forth in Exhibit A,
attached hereto and incorporated herein as though set forth in full. CONSULTANT shall
complete.the tasks according to the schedule of performance which is also set forth in
"Exhibit A".
3. PERFORMANCE
CONSULTANT shall, at all times, faithfully, competently, and to the best of
his/her/its ability, experience, and talent perform all tasks described herein.
CONSULTANT shall employ, at a minimum, generally accepted standards and
practices utilized by persons engaged in providing similar services as are required of
CONSULTANT hereunder in meeting its obligations under this AGREEMENT.
4. DISTRICT MANAGEMENT
The General Manager shall represent DISTRICT in all matters pertaining to the
administration of this AGREEMENT, including review and approval of all products
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submitted by CONSULTANT. Notwithstanding the foregoing, the General Manager's
authority to enlarge the tasks to be performed or change CONSULTANT's
compensation is subject to Section 5 hereof.
5. PAYMENT
(a) DISTRICT agrees to pay CONSULTANT an amount not to exceed Twenty
Nine Thousand Nine Hundred Dollars ($29,900) for the total term of this AGREEMENT
unless additional payment is approved as provided in this AGREEMENT. Said sum
includes all research, survey, travel and other costs. DISTRICT agrees to pay monthly
progress payments on the first day of the month as set forth in Exhibit A.
(b) CONSULTANT shall not be compensated for any services rendered in
connection with its performance of this AGREEMENT that are in addition to those set
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forth herein, unless such additional services are requested in a written change order
and are approved in advance and in writing by DISTRICT. The written change order
requirement cannot be waived. The General Manager may approve change orders for
additional work not to exceed the cumulative value of ten percent (10%) of the total
contract sum. Any additional work in excess of this cumulative amount shall be
approved by the Board of Directors.
(c) CONSULTANT will submit invoices upon task completion unless
otherwise agreed. Payment shall be made within thirty (30) days of receipt of each
invoice as to all non-disputed fees. If DISTRICT disputes any of CONSULTANT's fees,
DISTRICT shall give written notice to CONSULTANT within thirty (30) days of receipt of
an invoice of any disputed fees contained in the invoice.
(d) The CONSULTANT shall apply for external funding awards during the
AGREEMENT period from the following sources: the Switzer Foundation Fellowship
($15,000), the Lindley Haynes Dissertation Fellowship ($20,000), the Horowitz
Fellowship for Social Policy ($7,500), and the Newkirk Center for Science and Society
Fellowship ($8,000). If awarded any of the aforementioned external funding awards, the
first $7,180 shall be kept by the CONSULTANT to defray cost of living and unmet
project funding needs as set forth in Appendix I of Exhibit A. If the sum of the awards
are in excess of $7,180, then 50% of the sum beyond $7,180 shall be used to defray
any "Lead Researcher Support" that is unpaid by the DISTRICT at the time of the award
as set forth in the Budget in Exhibit A totaling $19,600. Any external funding award that
exceeds twice the remaining unpaid "Lead Researcher Support" by the DISTRICT at the
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time of the award shall be kept by the CONSULTANT. Whether fees are classified as
paid or unpaid shall be determined by the Payment Schedule as set forth in Exhibit A
I and subparagraph (a) above.
6. SUSPENSION OR TERMINATION OF AGREEMENT WITHOUT CAUSE
(a) The DISTRICT may, at any time, for any reason, with or without cause,
suspend or terminate this AGREEMENT, or any portion hereof, by serving upon the
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CONSULTANT written notice. Upon receipt of said notice, the CONSULTANT shall
immediately cease all work under this AGREEMENT, unless the notice provides
otherwise. If the DISTRICT suspends or terminates a portion of this AGREEMENT,
such suspension or termination shall not make void or invalidate the remainder of this
AGREEMENT.
(b) In the event this AGREEMENT is terminated pursuant to this Section, the
DISTRICT shall pay to CONSULTANT the actual value of the work performed up to the
time of termination as set forth in Exhibit A. If the DISTRICT desires any additional
work-products, the DISTRICT may pay the value agreed to in Exhibit A and the
CONSULTANT shall have 30 days to turn over all work-product to DISTRICT in a
readily usable form. Upon termination of the AGREEMENT pursuant to this Section, the
CONSULTANT will submit an invoice to the DISTRICT pursuant to Section 5.
7. DEFAULT OF CONSULTANT
(a) The CONSULTANT's failure to comply with the provisions of this
AGREEMENT shall constitute a default. In the event that CONSULTANT is in default
for cause under the terms of this AGREEMENT, DISTRICT shall have no obligation or
duty to'continue compensating CONSULTANT for any work performed after the date of
default and can terminate this AGREEMENT immediately by written notice to the
CONSULTANT. If such failure by the CONSULTANT to make progress in the
performance of work hereunder arises out of causes beyond the CONSULTANT's
control, and without fault of negligence of the CONSULTANT, it shall not be considered
a default.
(b) As an alternative to the procedure for immediate termination for default set
forth in subparagraph (a), if the District Manager or his/her delegate determines that the
CONSULTANT is in default in the performance of any of the terms or conditions of this
AGREEMENT, he/she may in his/her discretion cause to be served upon the
CONSULTANT a written notice of the default and demand to cure. The CONSULTANT
shall have ten (10) days after service upon it of said notice to cure the default by
rendering a satisfactory performance. In the event that the CONSULTANT fails to cure
its default within such period of time, the DISTRICT shall have the right, notwithstanding
any other provision of this AGREEMENT, to terminate this,AGREEMENT without further
notice and without prejudice to any other remedy to which it may be entitled at law, in
equity or under this AGREEMENT.
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8. OWNERSHIP OF DOCUMENTS
(a) CONSULTANT shall maintain complete and accurate records with respect
to the professional services required by this AGREEMENT and will produce the work
product specified in Exhibit A and other such information required by DISTRICT that
relate to the performance of services under this AGREEMENT. CONSULTANT shall
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maintain adequate records of services provided in sufficient detail to permit an
evaluation of services. All such records shall be maintained in accordance with
generally accepted accounting principles and shall be clearly identified and readily
accessible. CONSULTANT shall provide free access to the representatives of
DISTRICT or its designees at reasonable times to such books and records; shall give
DISTRICT the right to examine and audit said books and records; shall permit
DISTRICT to make transcripts therefrom as necessary; and shall allow inspection of all
work, data, documents, proceedings, and activities related to this AGREEMENT. Such
records, together with supporting documents, shall be maintained for a period of three
(3) years after receipt of final payment. All copies of the report and any Power Point
produced shall indicate that the study was conducted with the assistance from a grant
from the Costa Mesa Sanitary District, a leader in recycling and environmental reuse.
(b) Upon completion of this AGREEMENT, a copy of the final report, the
executive summary, and the Power Point presentation shall become the property of the
DISTRICT and may be used, reused, or otherwise disposed of by the DISTRICT without
the permission of the CONSULTANT. The CONSULTANT shall maintain sole
ownership of any aspect of the project not described above in subparagraph (b)
including but not limited to materials and design, and may use the results including but
not limited to the final report, the executive summary, and the Power Point presentation
in any publication or presentation without the permission of the DISTRICT. With respect
to computer files, CONSULTANT shall make available to the DISTRICT, upon
reasonable written request by the DISTRICT, the necessary computer software and
hardware for purposes of accessing, compiling, transferring, and printing computer files.
Said software and hardware shall be made available to DISTRICT at CONSULTANT's
cost.
9. INDEMNIFICATION
(a) Indemnification for Professional Liability. When the law establishes a
professional standard of care for CONSULTANT's services, to the fullest extent
permitted by law, CONSULTANT shall indemnify, protect, defend, and hold harmless
DISTRICT and any and all of its officials, employees, and agents from and against any
and all losses, liabilities, damages, costs, and expenses, including attorney's fees and
costs to the extent the same arise out of, pertain to, or relate to the negligence,
recklessness, or willful misconduct of CONSULTANT, its officers, agents, employees, or
subconsultants (or any entity or individual that CONSULTANT shall bear the legal
liability thereof) in the performance of professional services under this AGREEMENT.
(b) Indemnification for Other than Professional Liability. Other than in the
performance of professional services and to the fullest extent permitted by law,
CONSULTANT shall indemnify, defend, and hold harmless DISTRICT and any and all
of its employees, officials, and agents from and against any liability (including liability for
claims, suits, actions, arbitration proceedings, administrative proceedings, regulatory
proceedings, losses, expenses, or costs of any kind, whether actual, alleged, or
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threatened, including attorney's fees and costs, court costs, interest, defense costs, and
expert witness fees), where the same arise out of, pertain to, relate to, are a
consequence of, or are in any way attributable to, in whole or in part, the performance of
this AGREEMENT by CONSULTANT or by any individual or entity for which
CONSULTANT is legally liable, including, but not limited to, research assistants,
officers, agents, employees, or subconsultants of CONSULTANT.
10.- INSURANCE
CONSULTANT shall maintain prior to the beginning of and for the duration of this
AGREEMENT automobile insurance coverage.
11. INDEPENDENT CONSULTANT
(a) CONSULTANT is and shall at all times remain as to the DISTRICT a
wholly independent consultant. The personnel performing the services under this
AGREEMENT on behalf of CONSULTANT shall at all times be under CONSULTANT's
exclusive direction and control. Neither DISTRICT nor any of its officers, employees, or
agents shall have control over the conduct of CONSULTANT or any of CONSULTANT's
officers, employees, or agents, except as set forth in this AGREEMENT.
CONSULTANT shall not at any time or in any manner represent that it or any of its
officers, employees, or agents are in any manner officers, employees, or agents of the
DISTRICT. CONSULTANT shall not incur or have the power to incur any debt,
obligation, or liability whatsoever against DISTRICT or bind DISTRICT in any manner.
(b) No employee benefits shall be available to CONSULTANT in connection
with the performance of this AGREEMENT. Except for the fees paid to CONSULTANT
as provided in the AGREEMENT, DISTRICT shall not pay salaries, wages, or other
compensation to CONSULTANT for performing services hereunder for DISTRICT.
DISTRICT shall not be liable for compensation or indemnification to CONSULTANT for
injury or sickness arising out of performing services hereunder.
12. LEGAL RESPONSIBILITIES
The CONSULTANT shall keep itself informed of State and Federal laws and
regulations which in any manner affect those employed by it or in any way affect the
performance of its service pursuant to this AGREEMENT. The CONSULTANT shall at
all times observe and comply with all such laws and regulations. The DISTRICT and its
officers and employees shall not be liable at law or in equity occasioned by failure of the
CONSULTANT to comply with this Section.
13. UNDUE INFLUENCE
CONSULTANT declares and warrants that no undue influence or pressure has
been used against or in concert with any officer or employee of the DISTRICT in
connection with the award, terms, or implementation of this AGREEMENT, including
any method of coercion, confidential financial arrangement, or financial inducement. No
officer or employee of the DISTRICT will receive compensation, directly or indirectly,
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(win (:;(:)N:;UL1-ANT cir frown ;toy officer, employee, or agent of CONSULTANT in
connection with the award of this AGREEMENT or arty work to be conducted as a result
of this AC,HI rME_:N I . Viol rtion of this Sechon shall be a material breach of this
AC;RELIOFNT entitling the DISTRICT to any and all remedies at law or in equity.
14. NO BENEFIT TO ARISE TO LOCAL EMPLOYEES
No member, officer, or employee of DISTRICT, or their designees or agents, and
no public official who exercises authority over or has responsibilities with respect la the
project during his/her tenure or for one year thereafter shall have any interest, direct or
indirect, in any agreement or sub-agreement, or the proceeds thereof, for work to be
performed in connection with the project performed under this AGREEMENT.
15. RELEASE OF IN-FORMATION I CONFLICTS OF INTEREST •
• (a) All information gained by CONSULTANT in the performance of this
AGREEMENT shall be considered confidential and shall not be released by
CONSULTANT without DISTRICT's prior written authorization CONSULTANT and its
officers, employees, agents, or subconsultants shall not, without written authorization
from the General Manager or unless requested by the District Counsel, voluntarily
provide declarations, letters of• support, testimony at depositions, response to
interrogatories, or other information concerning the work performed under this
AGREEMENT or relating to any project or property located within the DISTRICT_
Response to a subpoena or court order shall not be considered "voluntary' provided
• CONSULTANT gives DISTRICT notice of such court order or subpoena.
(b) CONSULTANT shall promptly notify DISTRICT should CONSULTANT or its
officers, employees, agents, or subconsultants be served with any summons, complaint.
subpoena, notice of deposition, request for documents, interrogatories, requests for
admissions, or other discovery request, court order, or subpoena from any person or
party regarding this AGREEMENT or the work performed thereunder or with respect to
any project or property located within the DISTRICT. DISTRICT retains the right, but
has no obligation, to represent CONSULTANT and/or be present at any deposition.
hearing, or similar proceeding. CONSULTANT agrees to cooperate fully with DISTRICT
and to provide the opportunity to review any response to discovery requests provided by
CONSULTANT. However, DISTRICT's right to review any such response does not
imply or mean that DISTRICT has a right to control, direct, or rewrite said response.
(c) CONSULTANT covenants that neither he/she/it nor any officer or principal
of their firm have any interest in, or shall acquire any interest, directly or.indirectly, which
will conflict in any manner or degree with the performance of their services hereunder.
CONSULTANT further covenants that in the performance of this AGREEMENT, no
person having such interest shall be employed by it/them as an officer, employee,
agent, or subconsultant. CONSULTANT further covenants that CONSULTANT has not
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c:',ntr;u;t :cJ with nor is performing any services, directly or indirectly, with any •
developer(s) and/or property owner(s) and/or firm(s) and/or partnership(s) owning
property in the DISTRICT or the study area and. further covenants and agrees that
CONSULTANT and/or' its subconsultants shall provide no service or enter into any
agn':ernent or agreements with a/any developer(s) and/or property owner(s) and/or
finn(:>) and/or partnership(s) owning property in the DISTRICT or the study area prior to -
the completion of the work under this AGREEMENT.
16. NOTICES
Any notices which either party may desire to give to the other party under this
AGREEMENT must be in writing and may be given by: (i) personal service, (ii) delivery
by a reputable document delivery service, such as, but not limited to, Federal Express,
which provides a receipt showing date and time of delivery, or (iii) mailing in the United
States Mail, certified mail, postage prepaid, return receipt requested, addressed to the
address of the party as set forth below or at any other address as that party may later
designate by notice:
To DISTRICT: Costa Mesa Sanitary District
628 West 19th Street
• Costa Mesa, California 92627
Attn: District Clerk
To CONSULTANT: Sally Geislar
308 1/2 34"' St.
Newport Beach, CA 92663
(303) 319-4759
•
17. ASSIGNMENT
The CONSULTANT shall not assign the performance of this AGREEMENT, nor
any part thereof, nor any monies due hereunder, without prior written consent of the
DISTRICT.
18. LICENSES
.At all times during the term of this AGREEMENT, CONSULTANT shall have in
full force and effect all licenses for the performance of the services described in this
• AGREEMENT unless exempt by the DISTRICT.
19. GOVERNING LAW
DISTRICT and CONSULTANT understand and agree that the laws of the State
of,California shall govern the rights, obligations, duties, and liabilities of the parties to
this AGREEMENT and also govern the interpretation of this AGREEMENT. Any
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litigation concerning this AGREEMENT shall take place in the superior or federal district
court with jurisdiction over the DISTRICT.
20. ENTIRE AGREEMENT
This AGREEMENT contains the entire understanding between the parties
relating to the obligations of the parties described in this AGREEMENT. All prior or
contemporaneous agreements, understandings, representations, and statements, oral
or written, are merged into this AGREEMENT and shall be of no further force or effect.
Each party is entering into this AGREEMENT based solely upon the representations set
forth herein and upon each party's own independent investigation of any and all facts
such party deems material.
21. CONTENTS OF REQUEST FOR PROPOSAL AND PROPOSAL
CONSULTANT is bound by the contents of Exhibit A, hereto and incorporated
herein by this reference. In the event of conflict, the requirements of DISTRICT's
Request for Proposals and this AGREEMENT shall take precedence over those
contained in the CONSULTANTs proposals.
22. MODIFICATION
No modification to this AGREEMENT shall be effective unless it is in writing and
signed by authorized representatives of the parties hereto. This written modification
requirement cannot be waived.
23. AUTHORITY TO EXECUTE THIS AGREEMENT
The person or persons executing this AGREEMENT on behalf of CONSULTANT
warrant(s) and represent(s) that he/she/they has/have the authority to execute this
AGREEMENT on behalf of the CONSULTANT and has/have the authority to bind
CONSULTANT to the performance of its obligations hereunder.
24. INTERPRETATION
In the event of conflict or inconsistency between this AGREEMENT and any
other document, including any proposal or Exhibit hereto, this AGREEMENT shall
control unless a contrary intent is clearly stated.
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25. BUSINESS LICENSE
CONSULTANT shall obtain a business license from the City of Costa Mesa
unless exempt by the DISTRICT. DISTRICT shall provide CONSULTANT with written
I documentation that CONSULTANT is exempt from obtaining a business license.
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IN WITNESS WHEREOF, the parties hereto have caused this AGREEMENT to
be executed this day and year first above written.
COSTA MESA SANITARY DISTRICT SALLY GEISLAR
Consultan ia
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General Manager S ►a T• j
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APPROVED AS TO FORM:
Colin Bums, Associate District Counsel
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Exhibit A
Scope of Work
Costa Mesa Sanitary District
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University of California, Irvine
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FOOL SCRAPS FOR FuEL:
1
UNDERSTANDING AND INCREASING HOUSEHOLD
PARTICIPATION IN THE COSTA MESA CURBSIDE
ORGANICS PROGRAM 1
Exhibit A
Sally Geislar, M.A.
303-319-4759
sgeislar @uci.edu
Doctoral Candidate
Department of Planning, Policy,and Design
School of Social Ecology
Director,The Food Works Lab
University of California, Irvine
Images on cover page are from Portland Composts! and Costa Mesa Sanitary District
2
Exhibit A
TABLE OF CONTENTS
PROJECT SUMMARY 4
DELIVERABLES 4
SCOPE OF WORK 5-7
COMPONENT 1: REFINE TOOLS 5
COMPONENT 2: RECRUIT PARTICIPANTS 5
COMPONENT 3: NATURAL EXPERIMENT 6
COMPONENT 4: INTERVENTION EXPERIMENT 6
COMPONENT 5: FINAL REPORT 7
PROJECT TIMELINE 8
PROFILE OF PROJECT LEAD 9
BUDGET 10
RESUME OF PROJECT LEAD 11-14
APPENDIX I: UNMET PROJECT COSTS 15
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Exhibit A
PROPRIETARY
SUMMARY Summary of Project Objectives, Concerns, and Key Issues:
This proposal seeks to engage residents served by the Costa Mesa Sanitary District (CMSD)with the
Curbside Organics Collection Program (COCP)to improve participation and to better understand how
households are responding to in-home food scrap separation.
The Food Scraps for Fuel behavior change study, designed by Sally Geislar, M.A., is based on a tested
approach to improve pro-environmental behavior. Simply communicating the actual behavior of others
has been shown to improve energy conservation and recycling behavior, even more than information or
financial incentives alone.
The by-now classic example in the fields of social-psychology and social marketing is an experiment on
hotel towel reuse. In the study, some rooms had signs with an environmental message extolling the
benefits of reusing your towels,while signs in other rooms communicated group norms by stating that
75% of other guests reused their towels. Ultimately,the guests with the norm messaging reused their
towels at 150%the rate of guests with environmental messaging.These hotels were able to save water
and energy, not with large capital investments or education campaigns, but merely by communicating
group norms.
The Food Scraps for Fuel study will be the first to apply these norm communication tools to the domain
of food scraps to improve household participation in the COCP. The experimental design will empirically
verify the effect of these tools on household food-scrap-separation behavior, and the effect that the
simple act of separating food scraps has on environmental awareness and attitudes, and other pro-
environmental behaviors.
Previous pilots suggest that spillover behaviors--those unrelated to food scraps--and environmental
awareness develop after beginning to separate food scraps in the home. Pilot participants revealed
more pro-environmental attitudes and reported increased awareness of the environmental impact of
their waste. Some reported engaging in other waste reduction efforts by purchasing goods with less
packaging,for example.
This cutting edge research coupled with the cutting edge of organics management in Orange County will
generate new knowledge about influencing household behavior, have immediate results in aiding the
district in meeting statewide landfill diversion mandates, and provide implications for future policy
development.
DELIVERABLES • Measured impacts of the curbside program on other food purchasing and waste reduction
practices, and pro-environmental attitudes
• Understanding challenges to adoption of food scrap separation in Costa Mesa
• Improved organics separation among participants
• Improved landfill diversion
• Measured impacts of norm communication tools to achieve policy goals
• Final Report including benefits of study per dollar spent
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Exhibit A
PROPRIETARY
SCOPE OF WORK
COMPONENT 1: Objective: To improve the community comprehension and cultural competency of the
REFINE TOOLS recruitment and survey tools to improve participation in the study.
Target Group: Identify local organizations in a community with a similar demographic profile as
Costa Mesa. Recruit members of that organization to review and provide feedback on all
study materials that will be received by residents served by CMSD.
Method: Focus group with nearby demographically comparable community
Process: Using a focus group method, participants will review all study materials prior to the
focus group meeting. Participants will then attend a focus group with the Lead
Researcher and review each of the study materials for clarity. Some changes will be
made to modify study materials based on the feedback of focus group participants.
Incentives: Participants will be offered a $25 grocery store gift cards for their feedback
Deliverables/Outcomes:
1. Improved and finalized Recruitment Mailing Packaging
2. Improved and finalized Pretest-Posttest Surveys for experiments
3. Improved and finalized Weekly Surveys and Norm Communication tools
4. On-going communication with CMSD Staff and Board of Directors
5. Finalized schedule for resident recruitment to participate in study
COMPONENT 2: Objective: To test response rates to mailer package in CMSD. To recruit up to 600 residents in
RECRUIT single family homes over the age of 18 that will receive an organic cart at the initiation
PARTICIPANTS of the COCP.
Target Group: Residents at least 18 years of age in single-family households served by the
CMSD that will receive curbside organics cart(s) with the July 2015 curbside organics
program.
Method: Random selection of CMSD addresses to receive mailer recruitment package
Process: I will randomly select 4,000 addresses of residents from a list provided by CMSD of all
single family home addresses served by the district that will receive an organics cart. I
will randomly select 100 addresses from the 4,000 and send all study materials to these
100 addresses. Based on the response rate (25%or 50%, for example) I will send out the
first wave of recruitment mailer packages to achieve the desired population of 600
participants (1200 or 2400, respectively in the example). Participants will have one
month to respond by pre-paid envelope or by online survey. This survey will constitute a
baseline survey for the Natural Experiment of which the curbside program itself is the
treatment.
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Exhibit A
PROPRIETARY
Incentives: Participants will be offered a series of incentives at each stage of participation in
the form of grocery store gift cards.
Deliverables/Outcomes:
1. Randomly selected sample of CMSD residents to voluntarily participate in study
2. Finalized schedule for experiment implementation
3. Coordination with deployment of organics carts from CR&R
4. On-going communication with CMSD Staff and Board of Directors
COMPONENT 3: Objective: To test the effects of the new COOP on pro-environmental behavior and
NATURAL environmental attitudes of residents.
EXPERIMENT
Target Group: All participants recruited from CMSD
Method: Pretest-posttest surveys
Process: Participants will have completed the recruitment survey to indicate interest in
participating.. This survey serves as the pretest survey and will be called the
"Recruitment Survey". This survey will measure participants' baseline environmental
attitudes and behaviors. After each participant has had their CR&R organics cart for at
least one month, they will complete the posttest survey. This survey will repeat the
measures from the pretest and will be called the "Post-Program Survey". I will analyze
the difference in reported behaviors and attitudes before and after the implementation
of the COCP. These results should reveal the effect of separating one's food scraps on
environmental attitudes and other pro-environmental behaviors such as the reduction
of other waste.
Incentives: Participants will be offered a series of incentives at each stage of participation in
the form of grocery store gift cards.
Deliverables/Outcomes:
1. Preliminary results from the pretest and posttest surveys
2. Assessment of dropout rate by participants
3. Finalized schedule for.Intervention Experiment implementation
4. On-going communication with CMSD Staff, Board of Directors, and CR&R
COMPONENT4: Objective: To test the effects norm communication on food scrap separation behavior of
INTERVENTION CMSD resident participants
EXPERIMENT
Target Group: All participants recruited from CMSD
Method: Pretest-posttest surveys, random assignment to treatment and control groups,
treatment groups receive weekly surveys and regular norm communication
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Exhibit A
PROPRIETARY
Process: This intervention period will last 8 weeks. The "Post-Program Survey" from
Component 3 will double as the pretest survey for Component 4 and will be called
herein "Pre-Intervention Survey". In addition to measuring participants' environmental
attitudes, and pro-environmental behavior, this survey asks for participants' food scrap
separation behavior. For the purposes of the Intervention Experiment, this will serve as
the baseline behavior for all participants. Participants will then be randomly assigned to
either the treatment or control group. The treatment group will receive extremely brief
weekly surveys to track their food scrap separation behavior over the course of the 8
week intervention period. They will then receive aggregated data on participation rates
of the other participants in an impactful and comprehendible way; this will serve as the
norm communication tool. At the end of the intervention period, all treatment and
control group participants will receive the post-test survey, called the "Post-Intervention
Survey". I will analyze the difference in food scrap separation behavior between the
treatment and control group participants.These results should reveal the effect of norm
communication on food scrap separation behavior.
Incentives: Participants will be offered a series of incentives at each stage of participation in
the form of grocery store gift cards.
Deliverables/Outcomes:
1. Preliminary results from the pretest and posttest surveys
2. Assessment of dropout rate by participants
3. Finalized schedule for Final Report
4. On-going communication with CMSD Staff, Board of Directors, and CR&R
COMPONENT 5: Objective: To provide a detailed final report with executive summary outlining research
FINAL REPORTING design, analysis, challenges, and recommendations for future efforts to improve COCP
participation.
Target Group: CMSD Board of Directors and broader community
Process: Prepare a final report for the record as well as a brief presentation if the Board of Directors
should see fit. Provide an executive summary for quick reference of the study design, outcomes,
challenges, and concrete recommendations for future efforts.
Deliverables/Outcomes:
1. An executive summary of study design, outcomes, challenges and recommendations.
2. A 5-7 page final report outlining research design, analysis, challenges, and recommendations for
future efforts to improve COCP participation.
3. An estimate of impact per dollar spent by CMSD. Impact may be quantified by kg of food waste,
estimated greenhouse gas reductions, or savings by CMSD residents, etc.
7
Exhibit A
TIMELINE CMSD UCI Organics Separation Behavioral Study:
Detailed Timeline
L L
G CCQ
L G G ' '� Q V] Q Z "7
Component 1: Refine Tools
Focus Groups x
Finalize Survey and Recruitment Tools x x
Test Mail-in Response Rate with Subsample x
Finalize Recruitment&Incentive Database x
Component 2: Recruitment
Lead Researcher Support x x x
Recruitment Mail-out x
Recruitment Follow-up Mailer x
Recruitment Survey Analysis x
Distribute Recruitment Incentives x
Component 3: Natural Experiment
CMSD Curbside Program Implementation x
Baseline Bin Observations x x
Post-Program Survey(Pre-Intervention Survey) x x
Natural Experiment Data Analysis x x
Distribute Experiment Incentives x
Component 4: Intervention Experiment
Lead Researcher Support x x x
Intervention Database Development x
Intervention: Data Collection &Reporting x x x _
Post-Intervention Survey Collection x
Distribute Intervention Incentives x x _
Post-Intervention Bin Observations x
Component 5: Final Reporting
Write Final Report and Executive Summary x x x
Powerpoint presentation to Board of Directors x
8
Exhibit A
BUDGET
CMSD UCI Organics Separation Behavioral Study
Budget&Payment Schedule
Component Milestones and Deliverables % Mar Apr May June Aug Sept Oct Nov Dec Total
Finalized Recruitment Database 10% $3,000
•
1 Refine Tools Finalized Recruitment Tools(Surveys, 5% $1,500
Finalized Weekly Surveys and Intervention 5% $1,500 _
Test Mail-in Response Rate with Subsample 3% $ 800
Recruitment Implementation 5% $1,350
Recruitment Mail Out and Follow Up 3% $ 1,000
2:Recruitment Database Maintenance&Attrition Review 5% $1,400
Recruitment Incentives 20% $6,000
Baseline Bin Observations 3% $1,000
3:Natural Post-Program Survey Implementation 7% $2,000
Experiment Database Maintenance&Attrition Review 5% $1,400
Experiment Incentives 10% $3,000 _
Post-Intervention Survey Implementation 7% $2,000
4:Intervention Database Maintenance&Attrition Review 5% $1,400
Experiment u - -
Intervention Incentive(Drawing) 1/o $300
5:Final Final Report with Executive Summary 5% $1,500
Reporting Presentation of Findings to Board 3% $ 750
Mar Apr May June Aug Sept Oct Nov Dec
Total 100% $6,800 $2,350 $1,400 $6,000 $4,400 $5,000 $1,400 $300 $2,250 $ 29,900
The figures outlined in bold in the chart above (all deliverables EXCEPT: Recruitment Mail Out and Follow Up,
Recruitment Incentives, Experiment Incentives, and Intervention Incentives) constitute "Lead Researcher
Support" and total$19,600 of the$29,900.
Sally Geislar, Lead Researcher on the project, agrees that all study components will be complete by Dec 15,
2015. The Final Report including an executive summary with lessons learned and best practices will be
submitted for presentation and approval by the,Board Meeting January 2016.
9
Exhibit A
PROFILE OF Sally is a Doctoral Candidate in Planning, Policy and Design and the Founder and Director of the Food
SALLYGEISLAR Works Lab at the University of California, Irvine. She holds a M.A. in Demographic and Social Analysis
from UCI and a B.A. in Sociology and Spanish from Southwest Minnesota State University.
The proposed project would be part of her dissertation which explores the role of household behavior in
residential waste management programs. In support of efforts to create infrastructural synergies in
urban systems, such as waste, energy, and water infrastructure, her work examines the opportunities
for normative influence to improve organic waste separation in the home.
She has received awards from the UCI Public Impact Distinguished Fellows and the UC Global Food
Initiative Fellowship for her work on food waste and local food systems, including the proposed project
described above.
She is completing work on a grant project from SCAG to develop a Sustainability Education and
Awareness Program in which she worked with other local consultants to develop curriculum for a
citizens academy that introduced residents to issues of sustainability at scales ranging from the
household to the globe. The academy was designed to help residents identify, develop, and implement
an action plan on an issue related to the topics covered in the academy.
In 2013, she was a NEURUS/ICURD Fellow at the University of Groningen, The Netherlands where she
studied the determinants of household organic waste separation behavior. As a Sustainability Fellow in
the same year, Sally published her work on a household behavior-change program that she helped
design and implement as an active Board Member at Community Sustainability USA, a local 501 (c)3
non-profit.
Her research has been presented at national conferences and has focused on sustainability issues
including environmental justice, public lands planning, transportation policy, and household-level
behavior change. She has also served as demographic and statistical consultant and program evaluation
assistant to local non-profit organizations and philanthropy consultants.
Sally Geislar, M.A.
303-319-4759
sgeislar @uci.edu
Doctoral Candidate
Department of Planning, Policy,and Design
School of Social Ecology
Director,The Food Works Lab
University of California, Irvine
References
1. Maya Dunne, Principal at Maya Dunne and Associates, Laguna Beach, 714-292-7380,
mayakdunne @gmail.com
2. Chris Ann Lunghino, Founding President of Community Sustainability USA, Inc. & Organizing
Representative at Sierra Club Beyond Coal Campaign in Tennessee, 714-369-9280,
chris.lunghino @sierraclub.org
10
Exhibit A
Sally Geis lar, M.A.
300 Social Ecology I, Irvine, CA 92697
Doctoral Student Department of Planning, Policy and Design
sgeislar @uci.edu School of Social Ecology
303.319.4759 University of California, Irvine
EDUCATION
2013 NEURUS/ICURD Exchange Fellow University of Groningen,Netherlands
Research Topic: Lessons from the Waste Stream: Exploring the Challenges and Successes of the Dutch
Bio-Waste Program
2010-Present Ph.D. Planning,Policy and Design University of California, Irvine
Dissertation Topic: Waste Not: Exploring the Role of Behavior Change Science in Achieving the Goals of
Sustainable Waste Management Policies
2009-2010 M.A. Demographic & Social Analysis University of California, Irvine
Thesis Title: "Poverty, Race, and Air Pollution: Socio-economic factors as predictors of residence in areas
with higher levels of mobile-source air pollution"
2007 Semester Abroad, Center for Modern Languages University of Granada Spain
2002-2006 B.A. Sociology and Spanish Southwest Minnesota State University
PROFESSIONAL&VOLUNTEER EXPERIENCE
2014-Present (Volunteer) Founding Director of The Food Works Lab
Center for Unconventional Security Affairs at the University of California, Irvine
I founded the Food Works Lab to create a space for interdisciplinary exchange and applied research on
issues related to sustainable food systems including access to food that is local, secure, and just, and
promoting systems of production and disposal that reconnect human and natural systems. Through the
lab, I have mentored over 15 undergraduate research assistants with a focus on matching project needs
with their interests in developing skill-sets, leadership, and comprehension of a topic area. I have led
three funded projects related to local food access and advocacy, and understanding the role of
household behavior in curbside organics collection programs in municipalities and communities.
Lead Researcher Expanding Food Scrap Recovery Programs to On-Campus Apartments
Lead Researcher Food Scraps, Climate Change, and the City:Exploring the Role of
Household Behavior in Municipal Organics Collection Programs
Lead Researcher Local Food Access and Advocacy: Cultivating Town and Gown Synergies
2014-2015 Consultant for Sustainability Education and Awareness Program, City of Stanton, CA
As a partner consultant on this project funded through a grant from the Southern California Area
Governments, I work closely with the municipality and other key stakeholders to develop and tailor
curriculum for a community-based planning academy. Participants learn about the social, economic,
and environmental impacts of decisions in their home, city, and region. I design activities to illuminate
the role of the built environment and to empower residents with knowledge of local decision-making
processes and key players. I help guide residents in the development of their own action plan on an
issue of their choosing to bring about more sustainable alternatives in their community.
11
Exhibit A
2013 NEURUS/ICURD Independent Research at University of Groningen,The Netherlands
I was selected to participate in the Northern European and US Regional and Urban Studies
International Certificate in Urban and Regional Development program. I developed and conducted an
independent research project examining the opportunities and challenges to improving household waste
separation to achieve municipal sustainability goals. I conducted in-depth expert interviews with
representatives from municipalities, non-profits, environmental consultants, and the waste industry. I
also developed and collected a community survey from residents of the city. Action-oriented results
will be communicated to municipality.
2010-2013 (Volunteer) Member Board of Directors at Community Sustainability USA,Inc
I helped develop a research-based behavior change model to help households commit to and adopt
sustainable behaviors. I develop evaluation tools, implement projects, and organize data collection and
analysis. I present results and write final reports to project partners, participants, and the Board of
Directors. I recruit, train, and delegate tasks and projects to several interns. I organize volunteers for
sustainability events including the largest volunteer-group for the 2012 Energy Walk with SoCal
Edison in Huntington Beach, CA, fundraiser events, and interactive booths. I have also connected with
industry leaders to incorporate the behavior change model into large-scale sustainability projects
2010-Present Teaching Assistant at University of California, Irvine
I assist students in writing, research, and comprehension of course material. I coordinate with and assist
faculty members in instruction. I develop and lead discussion sections. I organize course files and
communicate with faculty and students in a timely and professional manner. Lectures Given: Urban
Sustainability, Sustainability Research in Practice, Public Policy Analysis. Courses TA-ed:
Sustainability I (x2), II; Statistics, Honors Introduction to Urban Studies (x2); Urban America;
Environmental Analysis (x2); Field Work; California Population; Public Policy Analysis
2013 Project Associate at Biel Consulting
I collected, organized, and computed demographic, socio-economic, public health and behavioral data
for Community Health Needs Assessments for hospitals and clinics around the country. I explored and
reported on new data sources and their relevance to health care goals. This work was part of larger
assessments developed to aid health care facilities meet the needs of their communities.
2010-2013 Project Associate at Maya Dunne & Associates
I aided in the development and coordination of programs and presentations on issues related to healthy
communities, sustainability, and social justice. I organized, developed, and maintained databases for
clients.
2011 Graduate Student Researcher at Metropolitan Futures Initiative
I collected, organized, and analyzed data on demographic change in neighborhoods across the nation over
three decades as part of the larger MFI longitudinal report. I also prepared data to be analyzed by other
section leaders working with MFI. Professor John Hipp was the PI of the MFI project.
2009-2010 (Volunteer) Program Evaluation Research Assistant at Project Access
I assisted in the evaluation of social and health programs for low-income communities. I conducted
data entry and analysis, and compiled organization-wide and site-specific reports for the Board of
Directors.
12
Exhibit A
PUBLICATION&PRESENTATIONS
2015 Paper Presentation (forthcoming) Urban Affairs Association Conference in Miami, FL
Geislar, Sally."Food Scrap Separation Behavior in the Household: A natural experiment."
2014 Paper Presentation Behavior, Energy, and Climate Change Conference in Washington, D.C.
Geislar, Sally. "Food Scraps, Households, and Climate Change: Exploring New and Old
Habits"
2014 Presentation Edible Education Conference at University of California, Irvine
Geislar, Sally. "Food Scraps, Household Behavior, and Climate Change: Preliminary
Results from a food scrap recovery program in graduate student apartments on a
university campus"
2014 Paper Presentation NEURUS/ICURD Spring Seminar at the University of Florida in
Gainesville, FL
2014 Paper Presentation Urban Affairs Association Conference in San Antonio, TX
Geislar, Sally. "Navigating Waste Streams: The role of human behavior and
separation strategies in municipal composting programs"
2013 Publication Geislar, Sally. 2013. From the Ground Up: Lessons on Incorporating Behavior
Change Research in Sustainability Programs. Empowering Sustainability International
Journal. available at: http://escholarship.org/uc/item/02x3p5kb
2013 Paper Presentation International Conference for Empowering Sustainability on Earth at the
University of California Irvine.
Geislar, Sally. 2013. From the Ground Up: Lessons on Incorporating Behavior
Change Research in Sustainability Programs.
2012 Presentation American Planning Association Conference in Los Angeles, CA
Garrety, Melissa& Sally Geislar. "Our Precious Public Lands: Collaborative Climate
Change Mitigation Planning."
2012 Poster Behavior, Energy, and Climate Change Conference in Washington D.C.
Davis,Nora& Sally Geislar. "Transportation Tax Policy Acceptability: a Test of
Message Framing and the Value Belief Norm Theory."
2010 Original Master's Thesis Geislar, Sally. "Poverty, Race, and Air Pollution: Socio-economic
factors as predictors of residence in areas with higher levels of mobile-source air
pollution."
HONORS AND AWARDS
2014-2015 Fellowship UCI Public Impact Distinguished Fellow Food Scraps, Climate Change, and the
City: Exploring the Role of Household Behavior in Municipal Organics Collection Programs
Lead Researcher
2014-2015 Fellowship UC Global Food Initiative Fellowship Local Food Access and Advocacy: Cultivating
Town and Gown Synergies Lead Researcher
2014-2015 Fellowship UC Global Food Initiative Fellowship Grow Your Own Food and Sustain the Soil
Project Project Partner
2014-2015 Grant Southern California Area Governments, City of Stanton's Sustainability Engagement &
Awareness Program, Consultant
2014 Fellowship Stanford Precourt Energy Efficiency Student Fellows Program
13
Exhibit A
2014 Grant Associated Graduate Students Travel Grant
2013-2014 Fellowship Sustainability Fellow, Empowering Sustainability on Earth Conference
2011 Grant American Planning Association's Environment,Natural Resources and Energy
Division Conference Grant
2010 Honor Suma Cum Laude, University of California, Irvine 2010
2010 Grant Southern California Edison Award for Research on Energy and the Environment,
Demographic and Social Analysis, School of Social Sciences, UC Irvine
2010 Honor Spirit of Volunteerism Award, OC Register
2006 Honor Honors Program Graduate, Southwest Minnesota State University
2006 Honor Magna Cum Laude, Southwest Minnesota State University
2005-2006 Scholarship Marshall Independent Newspaper Scholarship Recipient, Southwest Minnesota
State University
2005-2006 Scholarship Robert White Memorial Scholarship
2004-2005 Scholarship Charles and Ellora Alliss Education Foundation Scholarship
MEMBERSHIP
2013-2015 Urban Affairs Association
2012-2015 APA Sustainable Communities Division
2010-2015 American Planning Association
2005-2006 American Sociological Association SG 01/15
14
•
Exhibit A
Appendix 1: Unmet Project Costs
CMSD UCI Organics Separation Behavioral Study
Unmet Project Costs
Standard Current Unmet Unmet Total
Level of Commitment Costs of Project Unmet
Support from CMSD Living Costs Costs
Spring:March-June
(Recruitment and Natural $ 11,500 $ 9,800 $ 1,700
Experiment Period)
Fall: Sept-Dec
$ 11,500 $ 9,800 $ 1,700
(Intervention Period)
$ 3,400 $ 3,400
Additional Project Costs
Post-Intervention Survey Incentive $ 3,000
Recruitment Follow Up Mailer $ 600
Incentive Distribution $ 180
r
$ 3,780 $ 3,780
Grand Total $ 7,180
The figures represented above constitute the costs of living to the Project Lead and the Project
Costs that were eliminated from the budget due to the level of funding support approved by
• the CMSD Board of Directors.
15