16 - City of Costa Mesa 60th Anniversary Protecting our community's health and the environment by providing sol id waste and sewer collection services. www.cmsdca.gov Costa Mesa Sanitary District ….an Independent Special District Memorandum ITEM NO. 16 T o: Board of Directors From: Scott Carroll , General Manager Date: March 28 , 2013 Subject: City of Costa Mesa 60 th Anniv ersary Summary The City of Costa Mesa 60 th Anniversary Celebration Planning Committee is currently planning special events to commemorate the City’s incorporation sixty years ago. Several CMSD officials are actively participating on the committee. The Boa rd of Directors requested this item be placed on the agenda to discuss possible ways for CMSD to promote the celebration. S ta ff Recommendation That the Board of Directors: 1. Discuss ideas to help promote the anniversary and special events; 2. Approve allocatin g the necessary funds for promotional programs; and 3. Direct staff to work with the Anniversary Celebration Planning Committee to implement the ideas approved by the Board at tonight’s meeting. Analysis Starting in June 2013, the City of Costa Mesa will be sponsoring many festivities to commemorate the 60 th Anniversary of cityhood. On December 11, 2012, the City’s Anniversary Celebration Planning C ommittee had its first meeting. The committee is comprised of residents and members of the community that is working to plan, promote, and facilitate activities related to the anniversary celebration. Several CMSD officials are participating on the planning committee including Vice President Scheafer as Committee Chair, Director Ooten as the Sustainability Subco mmittee Chair, and Dyana Wick, CMSD Administrative Assistant, is serving on the Marketing, Branding, Advertising and Public Relations Subcommittee. Some promotional ideas to consider include:
Board of Directors March 28 , 2013 Page 2 of 3 Banners on CR&R truck. Sustainable tote bags that will have the both the 60 th Anniversary and CMSD logos. Promote CMSD programs in the City’s 60 th Anniversary Celebration Magazine. Money paid for advertising CMSD programs in the magazine will help fund the celebration activities. The magazine will have a circulation of 55,000. The costs to place an ad in the magazine are as follows: o Full page ad - $2,500 o Half page ad - $1,500 o Quarter page ad - $900 Strategic Plan Element & Goal This ite m adheres to Strategic Element 3 .0, Partnerships , and Strategic Goal No. 3.2 ., S trengthen our ties with Cities of Costa Mesa, Newport Beach and the County of Orange . Legal Review Not applicable Financial Review Funding promotional programs for the anniversary celebration is not budgeted. Adequate funds are available from the Sol id Waste and/or Liquid Waste Funds should the Board decide to move forward. Once total costs have been determined, staff will bring back the appropriate budget adjustment. Committee Recommendation On March 19, 2013, the Operations Committee discussed pla cing anniversary banners on CR&R trucks. The Committee is recommending that the Board considers approving placing anniversary banners on CR&R trucks. Public Notice Process Copies of this report are on file and will be included with the entire agenda pack et for the March 28 , 201 3 Board of Directors regular meeting at District Headquarters and on District’s website. Alternative Actions 1. Do not approve funding promotional programs and continue participating on the Anniversary Celebration Planning Committee. Reviewed by: Marc Davis
Board of Directors March 28 , 2013 Page 3 of 3 District Treasurer/Interim Accounting Manager