19 - Telephone Book Recycling Program1Protecting our community's health and the environment by providing solid waste and sewer collection services. www.cmsdca.gov Costa Mesa Sanitary District ….an Independent Special District Memorandum T o: Board of Directors Via : Scott Carroll , General Manager From: Javier Ochiqui, Management Analyst Date: February 27 , 2013 Subject: Telephone Book Recycling Program Summary On January 24, 2013, staff gave the Board of Directors a final report on the results of the 2012 Telephone Book Recycling Program. During the report, Director Perry wanted to know what schools did to promote the p rogram. This report illustrates what each school did to promote the program . Staff Recommendation That the Boar d of Directors approves awarding a minimum of $300 to schools that have demonstrated a good faith effort to promoting the District’s Teleph one Book Recycling Program . Analysis Program invitations were sent to 30 schools but only 22 deci ded to participate. However, out of the 22 that participated, 3 schools (Killybrooke, Wilson and Back Bay High) collected less than eight (8) telephone bo oks so they did not qualify for the minimum $300 award . Staff con tacted all 22 schools via e -mail and asked them what they did to help promote the program. Attached is a list illustrating what each school did to promote the program (Attachment A). Stra tegic Plan Element & Goal This item complies the with objective and strategy of Strategic Element 2.0, Solid Waste, which states:
Board of Directors February 27 , 201 3 Page 2 of 2 “Objective: Our objective is to manage the collection and recycling of residential trash in the most economical and environme ntally friendly way.” “Strategy : We will do this by looking for ways to improve efficiencies, achieve high customer satisfaction, and considering prudent new recycling methods.” Legal Review Not applicable at this time . Financial Review Twelve schools collected less than 100 telephone books, but demonstrated good faith efforts to promoting the program. The total cost to awarding the twelve schools will be $3,600 . Committee Recommendation On February 19, 2013, the Operations Committee recommends the B oard of Directors approves awarding a minimum of $300 to schools that have demonstrated a good faith effort to promoting the District’s Telephone Book Recycling Program. Public Notice Process Copies of this report are on file and will be included wi th the complete agenda packet for the February 19 , 2013 Operations Committee meeting at District Headquarters and posted on the District’s website. Attachments A. List of S chools
ATTACHMENT A School Books Collected What did schools do to promote the program?Adams School 35 N/A California School 41 Posted flyer on their website, newsletter, printed own flyers.College Park School 186 Printed their own flyer. Davis Magnet School 55 Made announcements and had weekly reminders Harper Preschool Center 33 Sent flyers home, posted flyers and sent e-mails to parents. Kaiser Elementary School 36 p, p q g morning announcements Killybrooke School 7 Newsletters, website, and called families, students were also reminded Newport Heights Elementary 13 N/A Paularino School 72 Placed reminders on their newsletter Pomona School 27 Sent flyers home, broadcasted a message and announced it at parent meetings.Rea Elementary 27 Sent flyers home, broadcasted a message and announced it at parent meetings.Sonora School 30 Placed posters around school and distributed flyers Wilson School 1 Held a contest Woodland Elementary 10 Posted an online flyer Back Bay/Monte Vista High 0 N/A Estancia High School 469 Gave students a raffle ticket for a popular school dance Christ Lutheran Elementary 206 N/A Kline School (K-8)408 Collected books all year long, sent e-blasts to parents and posted notices Mariners Christian (K-6)21 Posted it on their weekly e-newsletters and promoted it during library announcements St. Joachim Elementary 193 Weekly newsletter, bulletins and printed their own flyers. St. John The Baptist (K-8)1511 p , p y p school website OCC Recycling Center 574 Posted flyer