11 - NEW SIGNAGE ON CR&R TRUCKCOST.0. 9YE,SA SANr7AR7(DzS7RIC7
... an Independent SpeciaCDistrict
Memorandum
To: Board of Directors
Via: Scott Carroll, General Manage
From: Javier Ochiqui, Management Analyst
Date: September 20, 2012
Subject: New Signage on CR &R Trucks
Summary
On August 20, 2012, staff and CR &R presented to the Board a program for placing
signage on CR &R trucks that will promote District programs. The Board directed staff
to report back to the Board with a revised signage plan.
Staff Recommendation
That the Board of Directors accepts the new signage on CR &R trucks.
Analysis
Attached are new signage renderings provided by CR &R. Approximately 80% of both
sides of the truck will feature signage that promotes District programs. The remaining
20% of both sides will have the CR &R brand on it.
Strategic Plan Element & Goal
This item complies with the objective and strategy of Strategic Element 4.0, Public
Relations and Strategic Goal No. 4.4, District Branding.
Legal Review
Not applicable at this time.
Item 11
Trotecting our community's health andthe environment 6y providing sofidwaste andsewercollection services.
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Board of Directors
September 20, 2012
Paqe 2 of 2
Financial Review
Not applicable because CR &R will incur the cost for designing and developing the
signage.
Committee Recommendation
On September 18, 2012, the Operations Committee reviewed and discussed this item.
This report was comp
Public Notice Process
Copies of this report are on file and will be included with the entire agenda packet for
the September 20, 2012 Board of Directors regular meeting at District Headquarters
and on District website.
Alternative Actions
1. Do not accept the new rendering attached hereto and request CR &R to submit
new sign renderings.
Attachment A: Sign Renderings
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