Agenda Packets - Recycling - 2011-09-19 RECYCLING COMN117"T'El",
AGENDA
,Monday, Septernber `' - 110.30 a.m.
Costa Mesa SanitaryDistrict, 628 W 191h Street
L Recycling Report-Aivaust2011
0, Update on ho-w C�ISD is meeting AB 939 goals
11, Waste Diversinmrn Report-August 2011
Update on the amount of reo.cling materials diverted from the landfill
if], Orwlitwan cc- DnforcerneNtt Officer's Attigust Report
01 Review OR enforcement activities for trash cans,graffiti and scavenging
IV. Scavenwgitig Report
Review sca venoig activities reported to C\113D
Update on the lockable containers-Oral Report
1
V. Catalog, Choice-Reduce Unwanted Junk Mail,
Q Conference call and presentation
1. Zerc Waste
lb Develop key objectives,,vithin control&influentce of C\ISD-Oral Report
11. Variable Refuse Rates
Discuss the possibility of establishing a variable rate system for refuse-Oral Report
Vill, 2,011'.Results of Large Rem Col.lecdo,rL Progra:nt't
a Review report prepared by District staff
.. .f°
IX. Ap,p;rove Criteria for CM:SI Recycling Awva rl:
. This is the time to receive any comments from members of the public.
Xi. Discuss items for next Recycling Committee meeting.
Next Meeting Date_. 10 ctober 24,2011
DWtta d ept:erntba r 15,2011
Clerk of the 'Distrust
Item No. I
CR Transfer
To: Joan Revak
From: CR Transfer Inc.
Jurisdiction: Costa Mesa Sanitary District(9)
MonthNear: Aug-11
Recycling Report
Recycle Tons
Commodity Percentage Recycled
Newspaper 9.61% 337.21
Cardboard 7.38% 258.93
Mixed Paper 12.53% 439.59
Glass 4.17% 146.40
PET 0.95% 33.15
HDPE 0.84% 29.33
Aluminum Cans 0.27% 9.56
Metal 0.68% 23.88
Tin 1.82% 63.74
Greenwaste 10.10% 354.36
Wood 3.01% 105.64
Mixed Plastics 2.77% 97.19
Totals 54.14% 1899.01
Newport Bch
S.A. Heights TOTAL
Total Tonnage 3507.32 204.151 3711.47
Recycled Tonnage 1899.01 106:101 2005.11
Landfill Tonnage 1608.31 98.051 1706.36
CR Transfer
To: Joan Revak
From: CR Transfer Inc,
Jurisdiction: Costa Mesa Sanitary District Santa Ana Heights (11)
MonthNear: Aug-11
Recycling Report
Recycle Tons
Commodity Percentage Recycled
Newspaper 3.91% 7.99
Cardboard 5.58% 11.38
Mixed Paper 9.08% 18.54
Glass 5.41% 11.03
PET 0.82% 1.67
HDPE 1.21% 2.47
Aluminum Cans 0.33% 0.68
Tin 2.12% 4.33
Greenwaste 14.02% 28.63
Wood 5.03% 10.27
Mixed Plastics 4.46% 9.11
Totals 51.97% 106.10
Total Tonnage 204.15
Recycled Tonnage 106.10
Landfill Tonnage 98.05
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Item No. III.
All'
an Indepe en,t.. . . Specia D
Memorandum,,,
To: Scott Carroll, General Manager
From: Isidro Gallardo, Ordinance Enforcement Officer
Date: September 15, 2011
Subject: Ordinance Enforcement Report
This report summarizes major points for three ordinance enforcement topics covering
Scavenging, Graffiti, and Trash Container Enforcement.
Scavenging: In the month August, there were no calls to the District HQ to report
scavenging activity. However, there were incidents I observed directly; the scavenging
incidents fisted below were not individuals who are trying to make a business from
recycling materials. Verbal warning was issued. No citations were given
Areas and times were scavenging was observed by the OEO:
DATE TIME ADDRESSES
8/9/2011 11:30am 100 Tulip Lane
8/17/2011 07:35am 2660 Redlands Drive
340 Riverside Drive
8/22/2011 09:50am 130 Lisa Lane
Graffiti (Update): CR&R's field maintenance crew has completed the removal of
graffiti from trash cans in the 2000 Blocks of Palace Avenue & Sterling Avenue, & the
700 Block of W. 20th Street. The crew continues to work on the 600-700 Blocks of
Hamilton Street and the 2000 block of Wallace Ave.
Trash Container Enforcement: In the month of August, there were six complaints
that came into the District HQ to report addresses that leave their trash bins (tlb) in
public sight (pls). I made a site visit to each address:
3133 Jefferson Ave (No t/b in pls) 1344 Watson Ave (1st Notice)
1336 Watson Ave (1 st Notice) 3065 Royce Lane (1St Notice)
Trotecting our community's keakri anal the environment by providing sofidwaste andsewer coCCection services,
www.crosdca.go•v
Ordinance Enforcement Report
September 15, 2011
Page 2 of 2
2214 Elden Ave (1St Notice) 3037 Babb St (No tlb in pls)
155 Merrill PI (6 tlb in pls-spoke to resident)
I will be going back to each address to ensure compliance and/or if a second notice is
needed. Also, a resident living in 270 block of Santa Isabel Ave (between Santa Ana
Ave & Carlton PI) is requesting I target the area for residents leaving their tlb out on
the curb well after trash has been picked up. In addition, another resident living in the
2160 block of Elden Ave (between 22nd & Tulip Ln) has likewise requested I target the
area for residents leaving their tlb out on the curb. In the month of September I will be
making a site visit to both locations to address the issue.
A summary of the courtesy notice process for the District OEO is provided in the
following chart and demonstrates the effectiveness of a "1St Notice":
August 1-3� �0�1 1S '2n Courtesy
Notice Notice ",,Letter
South of Wilson St. 11 2 0
Wilson St. to Adams Ave. 7 0 0
Adams Ave. to Sunflower Ave. 9 0 0
Other: 1 observed several shopping carts at different locations and reported them to
Costa Mesas' cart retrieval hotline.
2200 Elden Ave (2 carts)
420 Hamilton St (1)
1900 Sterling Ave (1)
Item No. IV
August 2011 Scavenging CFS
Calls For Service with citation issued:
Lauation CAD# DR# Rb Dis o bate "Time ,,.
427 HAMILTON ST LPD110808052865 1 Fl 11-5074941 11 1 CI 1 08/08/11 1 2:31:19
11 = 1
Grand= 1
Calls For Service with no arrest/citation:
Location CAD RD Rte Ois, o f Oate Time
1043 CENTER ST LPD110809053115 1 PAWC 08/09/11 6:05:08
i.I VV S i i �'I'„Y b i � ; I'�” @.� °;ti`r I 1, ➢ Pl"2°:a° '� B ' ,1�;�
1 = 2
rig"�.�
2= 1
2089 ORANGE AV LPD110809053138 7 GOA 08/09/11 8:39:52
ELDEN AV&TULIP LN LPD110830058297 7 GOA 08/30/11 3:17:22
7= 2
2111 LSOCTORSCIR LPb110808052863 11 GOA 08108111 2:151-07
397 VICTORIA ST LPD110808052912 11 PAWC 08/08/11 9:33:08
408 FORD RD LPD110813054092 11 GOA 08/13/11 439:24
11 = 3
NOTRE DAME RD&AMHERST RD LPD110816055040 13 UTL 08/16/11 18:48
13= 1
CARSON ST&COOLIDGE AV LPD110812053881 21 GOA 08/12/11 11:09
21 = 1
3011 JEFFREY DR LPD110814054414 22 PAWC 08/14/11 9:20:06
550 IN P1°MARINO AV LPD'r 108181055385 22 UTL 08118111 521 45
655 'VV BAKER ST I PDI 108D3051624 22 G-(5-A— 0B 031I t 4 i9
20
655 W BAKER ST L 0 1 1(18 29058,040 22 GOA 0812911'l U8 A5
22= 4
1 124 t1UG)<lNG1°ICAM DR LFq) 110811,053590 24 GDA 1.'1871111 1 6 19 33
— 24= 1
'15"` V;r°.L N1 l:, `o_ I— l' PIE,)s e 6C wi,,
Grand = 16
Dispo Translation:
CI- Citaiton Issued
UTL- Unable To Locate
GOA- Gone On Arrival
PAWC- Party Advised,Will Comply
RTFAR- Report To Follow Arrest
KEY: Larger Apartmord Crwrple i ,��
Sniafter Multi IJirriit Complexes
Single Family Residence & Intersections
Costa Mesa Police Department
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Item No. V.
A Municipal Zero-Waste Program to Reduce
Unwanted Mail and Phone Books
A proposal for the Costa Mesa Sanitary District
Prepared by Catalog Choice
CAtatog i0ice
September 15, 2011
catalog QiCE
is pleased to submit this proposal to the Costa Mesa Sanitary District to deploy the
Catalog Choice Zero Waste Program. Our program addresses a unique waste stream—unwanted
advertising mail and phone books. The effectiveness of the service is proven, and 618 Costa Mesa
Sanitary District households already use Catalog Choice. The mail preference registry will generate a
cost savings of$1,457 in Year 3. From a resource reduction perspective, our service will remove 121,822
pounds of paper from the waste stream in Year 1 and 243,645 pounds by Year 3. The Return on
Investment and Environmental Benefits analysis included at the end of this proposal describes the
benefits and related assumptions.This proposal describes our innovative service in detail and sets forth
the work that we will execute in collaboration with the Costa Mesa Sanitary District to drive user
adoption. In short, our Zero Waste program leverages our technology platform, a multi-faceted public
outreach program, and extensive direct mail industry relationships to stop waste at the source.
Background: Americans receive more than 100 billion pieces of unsolicited mail each year, equating to
about 100 pounds of advertising mail for every household. EPA estimates that more than 800,000
phone books are delivered annually, equivalent to five pounds of paper for every man,women and
child. Nearly 60 percent of unwanted mail and about 80 percent of phone books end up in the landfill or
incinerated. Local governments are responsible for waste management solutions and many
municipalities are seeking non-regulatory approaches to reduce unwanted advertising materials
delivered to their communities.
Catalog Choice: Citizens deserve a convenient one-stop portal to make choices about the amount of
direct mail and phone books they receive. Catalog Choice is the nation's leader working to reduce paper
waste and promote best practices in the direct mail industry. Our nonprofit organization has developed
an innovative online service, allowing people to reduce unwanted mail and phone books delivered to
their home and workplace.The organization serves 1.3 million households and delivers requests to more
than 4,000 companies. Since its launch in 2007 Catalog Choice has delivered nearly 19 million opt-out
requests.The service has expanded beyond catalogs to include credit card and financial offers, coupons,
phone books, and other advertising mail, including business-to-business (1326) catalog titles. Catalog
Choice maintains a positive relationship with the direct mail industry and telephone directory publishers
to ensure that consumer requests are honored.
Catalog Choice has made the process of opting out of direct mail and phonebooks, once a time
consuming effort for only the most dedicated environmentalist, an easy process embraced by
mainstream America. Research and testimonials from our members shows that it takes five to seven
minutes to opt-out of a company's direct mail if you do it by yourself, but 10 to 30 seconds per Company
if you use Catalog Choice.
Zero Waste Program Proposal 2 Confidential
OWN olc�e
These two videos tell the story extremely well.
1. Santa Monica resident,Jon nyHaLdocuments the effort that it takes to get off mailing Ustsby
phone in this short, entertaining video:
2. Ann Curry of the Today Show goes in depth on the topic and shows how Catalog Choice makes
ro
the process"so much easier"�
This Today Show segment aired in January 2O08. Since then, Catalog Choice has expanded toinclude
phone books and other forms of advertising mail and enhancements make the service even easier to
use. Our service touches o brood spectrum of Americans in every state,from school-aged children
partidpabngintheirfiothunds-onconsemadonprnjecttnhouseho|doeagertuotopthef|oodof
unwanted mail,to the elderly who are besieged by marketing solicitations,to businesses that want to be
more sustainable.
Zero Waste Program Overview: Catalog Choice has proven that wn can facilitate change in human
behavior through the use nf technology 10 reduce waste incommunities. Our Zero Waste program ix
designed to increase the adoption of the service in the Costa Mesa Sanitary District in order tnachieve
waste reduction and cost savings.The program is configured to meet the regional needs of the Sanitary
District and engages citizens to take simple steps to improve the environment. To evaluate success,the
program gives the Sanitary District detailed reporting on local participation,solid waste prevention, and
equivalent environmental benefits. These waste prevention statistics can be used to fulfill climate
action plan and zero waste goals. By promoting a zero-waste program for unwanted mail and phone
books, the Sanitary District and Catalog Choice have the opportunity to significantly increase
participation in the service,thereby dramatically reducing waste at the source. This spring, Catalog
Choice launched its municipal waste prevention program in Chicago,Seattle, Kansas City, Berkeley,
Marion County (Sa|em, ORarea), and Tompkins County(|thacu, NYuneu). The initial results show that
partnerships with local governments create a significant lift in participation.Seattle alone reduced 320
tons of phone books and advertising mail at the source in three weeks.
Zero Waste Program Proposal 3 Confidential
i
Catalog oice
Benefits: Catalog Choice will deploy its industry-leading preference solution with a co-branded user
interface that provides the following benefits:
1. Citizen engagement: A hands-on solution that fosters progress toward zero waste goals.
2. Leadership and Credit:Join leading cities and counties as national leaders by offering a zero
waste program for advertising mail and phone books.
3. Website Traffic: Increased use of your website and ability to promote other sustainability
programs sponsored by the Costa Mesa Sanitary District.
4. Accountabillty: Give residents away to submit complaints to any company that does not honor
a resident's opt-out request and forward the complaints to federal oversight agencies.
5. Cost Savings: Further reduce solid waste disposal costs by removing unwanted mail and
phonebooks from the distribution channel and ultimately helping to extend the longevity of
local waste facilities.
6. Service: Catalog Choice operates the site on a 24-hour,seven days a week basis, subject to
normal and customary down times for updates and maintenance. Catalog Choice will manage
and respond to all customer service inquiries submitted by users through the website.
7. Measurable Results: We will provide the Costa Mesa Sanitary District staff with a website login
to access detailed reporting on local participation (number of accounts), number of opt-out
requests, solid waste diversion and related environmental benefits.The data will be reported at
the zip code level. No personal information will be provided. Currently, about 618 Costa Mesa
Sanitary District households use Catalog Choice, equivalent to 1.5%of all service district
households. The goal of the program is to drive participation to 5%or more by the end of the
first year.
Flow the Program Works:The Catalog Choice program uses technology to connect citizens to direct
mailers in order to reduce waste at the source. The program targets all forms of advertising mail
including catalogs,financial solicitations, coupons as well as telephone directories. The program serves
both residents and businesses. If a specific title is not included in the database;the individual can
suggest it and Catalog Choice will add it to the service. Our service features include:
• The Consumer Account is used to create and track opt-out choices, including responses from
companies. Member authorizes 'agent' status to Catalog Choice to deliver opt-out. A
consumer member can have multiple names and mailboxes per account. Mailboxes can
include company name so citizens can use the service at home and work.
• Our Compliance monitoring process documents outcomes and addresses non-compliant
companies.
• The Company Account provides participating companies full control over site presence and
access to a suppression file. A participating company has signed a license agreement stating
that they will honor the opt-out request.
• Our private email service and opt-out tools provide convenient and secure ways for members
to opt-out of nonparticipating companies. We deliver and track the opt-out request perthe
terms of the company's privacy policy.
Program Outreach: Ultimately,this community partnership will be successful if residents and
businesses are aware of the program and actively participate. Catalog Choice will work hand-in-hand
with the Costa Mesa Sanitary District to drive awareness and adoption in the community. We provide
an array of outreach materials to assist with public education and outreach.
Zero Waste Program Proposal 4 Confidential
I
c� ales
Catalog Choice manages the following efforts:
1. Dedicated Website:We will develop and maintain a dedicated website for the Costa Mesa
Sanitary District that includes your logo, relevant local information and a 300 x 250 customizable
ad slot.The screen shot below shows the areas of the homepage that will be customized.
tt J LF
II I Pre ele se Su.:ce �raer& atcr'.
HANAGE MAIL & RHONE ROOKS 'E`G` UNLISTED EJ m uiii�viu°
I,�,M'', C" aearch by company name or Folor zip code. , Stop marketers'Nom sharing your name.
V�
runtrnP me cars ogs couoaas creGm Dhets prone roxs mse[s .1 Rnnuat poao= c4520 or mare recerm ovv ulnNSni4o sert^ke�narn
[CN olar$newsknem,,ann MWunSW.7 IM triad you W eNe i� proactmeN removes Yet tn3mn5t5 oopgitt and sole ti}markeler5
More duasttonsa m6 ..... ffff��--- stop It at rt>e sWUrr.E
Morn n.,,nappy It wplaid lfr 8
Read mme.alewl rIS r Let's a green together. m uxiussmm se to and how sou
]Rh za n!€neat;sto not can reduce Moer,save
Mn fir&kw amR'e4;ruexans naturaliCS Me9.and
Dur community Is sponsonn phone service Fa 1p us reaK ems protect you,pclvacy
IIIr''dY redu[e unrmntetl'man antl pronE 6Cdk5 Help n5 make It a
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1113110ENIUMNIM
2. Email Marketing:We will email Catalog Choice users who live in the Costa Mesa Sanitary
District, direct there to the website and encourage them to invite their friends in the area to visit
the site and join.
3. Social Media:We will use our presence on ',` Ott r and FLcLA i2 to promote the Costa Mesa
Sanitary District mail preference site.
4. Local Fliers: We will prepare fliers to be pasted at popular community information boards. The
flier will be available for download on your dedicated website so that it can be referenced in
outreach efforts, printed online, and posted at popular local gathering places and kiosks.
5. Adwords:We will advertise on searches related to the towns,this program, and waste
reduction.
We will work with the Sanitary District to manage the following efforts:
1. Local Blog,N, Radio,&Newspaper Coverage: The Costa Mesa Sanitary District will reach out
to local press contacts and influential bloggers. Catalog Choice Executive Director Chuck Teller
will be available for comment or interviews.
2. One-Time PR Release: Costa Mesa Sanitary District will publish a press release. Catalog Choice
will provide a draft press release for the Sanitary District to customize.
3. Utility Bill Insert: Costa Mesa Sanitary District will determine the feasibility of inserting a
program announcement into residential utility bill mailings. Catalog Choice will provide copy
and/or consultation,as requested.
4. Distribution of Program Cards: Costa Mesa Sanitary District can distribute small program cards
for at events,government offices, in government mailings. Catalog Choice will provide the cards.
5. Email Campaign: Costa Mesa Sanitary District will email its constituency. Catalog Choice will
provide copy and/or consultation.
Zero Waste Program Proposal 5 Confidential
catatog ce
6. Newsletters: Catalog Choice will provide an announcement for inclusion in online and off Iine
newsletters from city officials, community groups, and other stakeholders.The Sanitary District
will manage the stakeholder database.
Cost Proposal and Cost Benefit Analysis:
The Zero Waste program costs$5,000 per year to promote, service and maintain for a service area the
size of the Costa Mesa Sanitary District. The Cost Benefit analysis below shows that by Year 3,the
program will generate a cost savings of$1,457. By end of Year 1,we expect to increase participation in
the service to 2,036 households and about 121,822 pounds of solid waste will be removed from the
waste stream. Through ourjoint marketing and outreach, participation will increase to more than 4,072
by Year 3-10%of Costa Mesa Sanitary District households-and remove more than 243,645 pounds
from the waste stream each year. Based on the EDF Paper Calculator,the Zero Waste program will
result in the savings of 975 trees,411,000 pounds of COz, almost a million gallons of water and a total of
145,699 pounds of solid waste associated with the production and disposal of the paper in Year 1. The
annual benefits increase to 1,949 trees and 822,057 pounds of COz reduction by Year 3.
Mail&Phone Book Preference Registry
Return on Investment and Environmental cost Senetit Analysis
Costa Mesa,CA
__ Housarioltl Particl�atlan Rate(6r .
Per
Household Year Goal: Year 3Goal;
AnMysls Current 1.5% 5.% 10,0%
Average cost to collect and dispose of household and
business solid waste is assumed to be$.027 per pound(1) $0.027
Households using the Service 1 618 2,036 4,072
Annual Pounds of Solid Waste Created by Advertising Mail 120 74,160 244,296 486,592
and Telephone Directories(2) pounds
Annual cost to collect&dispose of Advertising Mail and Phonebooks $3.18 $1,965 $6,474 $12,948
Percentage of Advertising Mail and Phonebooks that are not recycled(3) 62%
Pounds of Unwanted Material 75 46,226 152,278 304,556
Annual Collection&Landfill Cost of Unwanted Advertising Mail&Phonebooks $1.98 $1,225 $4,035 $8,071
Average Participation Rate per Household(4) 80%
Pounds of Unwanted Material Eliminated by Preference Registry 60 36,981 121,822 243,645
Collection and Disposal Cost Savings attributed to Preference Registry $980 $3,228 $6,457
Financial Benefit of Mail Preference Registry at annual cost of$5,000 -$1,772 $1,457
Pro,�awr7 Ec�sti. er Tory a�f,BCplid Wa�1�sav�r) B2,+IS5 $41,�4
Annual Global Environmental Benefits(5)
Trees Saved 0.48 296 975 1,949
Greenhouse Gases lbs CO2 equivalent 202 124,774 411,028 822,057
Gallons of Water 486 300,509 989,928 1,979,856
Pounds of Solid Waste 72 44,229 145,699 291,399
(1)Average of collection,landfill tipping fees and net recycling processing fees. Assumes cost is$53 per ton.
(2)USPS Household Diary Study,2008.Figures based on National averages. Advertising mail volume is higher in higher income
households.Telephone directories estimated at 20 pounds per household based on interviews with directory publishers.
(3)EPA 2008 Municipal Solid Waste Generation study estimates that 41%of unwanted mail and 21%of telephone directories are
(4)Participation rate is based on analysis of Catalog Choice Member data.
(5)Based on environmental impacts measured by the Environmental Defense Fund's Paper Calculator. Reflects the global
benefits of reduced demand for paper. Includes full life-cycle benefits through the paper life cycle,from harvest to disposal.
(6)Based on household estimate of 40,716.Source: CA DOF E-5 Report
Zero Waste Program Proposal 6 Confidential
Item No. VIII
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yC�RpoeA �9 . . . an dependent ,SpeciaC�District
Memorandum
To: Board of Directors
Via: Scott Carroll, General Manager
From: Joan Revak, Office Manager/Clerk of the District
Date: September 9, 2011
Subject: Large Item Collection Program - 2011
Summary
The 2011 Large Item Collection Program concluded on August 20, 2011, and the final
report is attached. The landfill tonnage totaled 313.78 tons at a total cost of$9,478.84.
Recyclable White Goods collected totaled 29.56 tons, amounting to a credit of
$1,478.00 ($50.001ton) and a net cost to the District of $8,000.86. The weekly progress
of the 2011 collection is illustrated on the attached chart.
Also attached is a historical perspective of the program from 2000 through 2011.
Staff Recommendation
Accept Report.
Legal Review
Not applicable.
Financial Review
The cost to the District for the 2011 program is $9,368.96.
Beginning in January 2012, residents will be allowed four collections per year with up to
ten items per collection and can schedule the appointments at their convenience.
CMSD Staff will continue to educate the public about the new program through
newsletters, utility inserts, newsletters and press releases.
llrote(tin jour a ad t ze envrromnent aka
Large Item Collection Report September 9, 2011
Page 2
Committee Recommendation
Not applicable.
Public Notice Process
Copies of this report are on file with the entire agenda packet at District Headquarters
and on the District's website.
Attachments
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Item No. IX.
Criteria for Costa Mesa Sanitary District Recycling Award:
Recycling Awards will be judged on the following criteria:
1. Recycling Activity: Active effort demonstrated to implement recycling programs
throughout the organization.
2. Diversion Percentage: Recycling diversion percentage through cubic yard or
tonnage evaluation. (Validated through hauler service records.)
3. Waste Reduction Efforts: Demonstration of effort to buy recycled content and/or
promote waste reduction in the organization;
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