Minutes - Board - 2023-08-08COSTA MESA SANITARY DISTRICT
MINUTES OF BOARD OF DIRECTORS STUDY SESSION
AUGUST 8, 2023
Members present
Arlene Schafer, Bob Ooten, Brett Eckles, Mike Scheafer
Members absent
Art Perry
Staff present
Scott Carroll (General Manager), Noelani Middenway (District Clerk and Public
Information Officer), Gina Terraneo (Management Analyst II), Kaitlin Tran
(Finance Manager), Dyana Bojarski (Administrative Services Manager), David
Griffin (Code Enforcement Officer), Lieu Tran (Senior Accountant), Marissa
Pereyda (Management Analyst II)
Others present
Jennifer Nentwig, Tripepi Smith
Jim Mosher, District resident
Mike Carey, CR&R representative
Patricia Kishi, member of the public
Meeting called to order at 8:00 A.M.
A. OPENING ITEMS
Procedural: 1. Roll Call - (If absences occur, consider whether to deem those
absences excused based on facts presented for the absence — such determination
shall be the permission required bylaw.)
President Scheafer called the meeting to order at 8:00 A.M.
COSTA MESA SANITARY DISTRICT PAGE 2
MINUTES OF THE BOARD OF DIRECTORS STUDY SESSION
HELD AUGUST 8, 2023
District Clerk & Public Information Officer, Noelani Middenway, noted that
President Scheafer, Vice President Schafer, Vice Secretary Ooten, and
Director Eckles were present while Secretary Perry was not present.
B. PUBLIC COMMENTS
Procedural: 1. Public Comments
President Scheafer opened public comments. Hearing none, he closed
public comments.
C. ITEMS OF STUDY
Action, Receive and File: 1. Receive and File July 2023 Code Enforcement
Officer Report
Recommendation: That the Board of Directors receive and file this report.
Code Enforcement Officer, David Griffin, presented report details. He
stated that he encountered eight scavengers and described the locations
and nature of the encounters.
President Scheafer shared an instance of scavenging near his residence. He
commended Mr. Griffin for sharing a map of the scavenging locations.
Vice President Schafer asked if the District has received complaints about
the new CR&R truck and its squeaky brakes. She shared that she received
complaints about that issue from residences in the College Park
neighborhood.
Mr. Griffin stated that he has not received any complaints about that issue.
CR&R representative, Mike Carey, confirmed that CR&R has received those
complaints.
Discussion followed regarding a scavenger who received a citation from
the District.
COSTA MESA SANITARY DISTRICT PAGE 3
MINUTES OF THE BOARD OF DIRECTORS STUDY SESSION
HELD AUGUST 8, 2023
Vice Secretary Ooten suggested informing customers that they can recycle
their items at the Orange Coast College (OCC) Recycling Center to deter
scavengers.
Mr. Griffin discussed trash carts in public view.
President Scheafer discussed trash services at the Orange County (OC) Fair.
He suggested sending the OC Fair and Event Center's Board of Directors a
letter commending their recycling efforts. He inquired about waste issues
associated with cannabis dispensaries.
Mr. Carroll stated that cannabis dispensaries may be required to obtain a
sewer permit.
Discussion followed regarding a local trash cart washing business.
There was no further discussion, and the report was received.
Action, Receive and File: 2. Receive and File Door -to -Door HHW Collection
Program Report
Recommendation: That the Board of Directors receive and file this report.
Management Analyst II, Marissa Pereyda, presented report details. She
discussed the history of the District's Household Hazardous Waste (HHW)
Program. She shared that the OCC Recycling Center discontinued their
fluorescent bulb and battery recycling program as of June 30, 2021. She
reviewed the District's HWW program metrics and noted that District staff
will continue to monitor emerging program trends.
Vice Secretary Ooten requested more data regarding the decrease in
collected tonnage by OCC Recycling Center's fluorescent bulb and battery
recycling program.
Mr. Carey stated that the OCC Recycling Center was closed during the
COVID-19 pandemic for about a year and two months, which may have
contributed to the decrease in hazardous waste collections.
COSTA MESA SANITARY DISTRICT PAGE 4
MINUTES OF THE BOARD OF DIRECTORS STUDY SESSION
HELD AUGUST 8, 2023
Discussion followed regarding the District's partnership with the OCC
Recycling Center.
Ms. Pereyda shared that Orange County residents can also drop off their
hazardous waste at a county facility.
There was no further discussion, and the report was received.
Action, Receive and File: 3. Public Education and Outreach Presentation —
Tripepi Smith
Recommendation: That the Board of Directors receive and file this report.
Ms. Middenway introduced the item and Jennifer Nentwig of Tripepi
Smith, the District's communications consultant.
Ms. Nentwig introduced the scope of Tripepi Smith's new contract with the
District and provided an overview of Tripepi Smith's services and team.
She discussed the goals and deliverables of the District's three -cart
outreach plan, which include print outreach, enforcement tags and cart
hangers, townhall meetings, bilingual social media posts, public service
announcement (PSA) videos, stock photography, bilingual press releases, a
new webpage, project management, and quarterly communications
planning meetings.
Director Eckles asked if the outreach plan's deliverables are for the
upcoming year.
Ms. Nentwig confirmed that those items will be completed over the next
year.
Director Eckles emphasized that the outreach materials should convey that
the three -cart system is a result of state mandates.
President Scheafer asked what constitutes as local media.
Ms. Nentwig stated that local media consists of outlets such as the OC
Register, Facebook groups, the Citizens Advisory Committee (CAC), and
grassroots community leaders.
COSTA MESA SANITARY DISTRICT PAGE 5
MINUTES OF THE BOARD OF DIRECTORS STUDY SESSION
HELD AUGUST 8, 2023
President Scheafer asked if a PSA video could be shown on local news
television stations.
Ms. Nentwig stated that they can look into more broad messaging for
television.
President Scheafer suggested contacting local news sources and informing
them about the state mandates affecting the District's trash services.
Director Eckles expressed support for television marketing.
Vice President Schafer shared that the City of Costa Mesa uses channel
three to share its news.
Ms. Nentwig shared that Tripepi Smith has partnered with the City in the
past and can work with them to draft outreach that will benefit both
organizations.
Vice Secretary Ooten inquired about the schedule of the outreach plan's
deliverables.
Mr. Carroll stated that education for the three -cart system will be ongoing
and noted that Senate Bill (SB) 1383 enforcement is required to begin in
2024.
Ms. Nentwig stated that the schedule of the plan's deliverables is based on
meeting production deadlines.
Ms. Middenway stated that the outreach plan's schedule is built around the
October 2024 three -cart rollout.
Director Eckles stated that the District's message should emphasize to its
trash customers that the three -cart system abides by the state's mandates
while saving them money and time.
There was no further discussion, and the report was received.
COSTA MESA SANITARY DISTRICT PAGE 6
MINUTES OF THE BOARD OF DIRECTORS STUDY SESSION
HELD AUGUST 8, 2023
D. CLOSING ITEMS
Procedural: 1. Oral Communications and Director Comments
President Scheafer provided an update on the recent City/District's Liaison
Committee meeting. He shared that the August Board meeting has been
moved up one week to August 21, 2023 due to the California Special
Districts Association (CSDA) conference.
Vice President Schafer commented that the CSDA conference will have
multiple workshops, which the Board members can attend to earn credits
for the District. She shared that she will be involved in one of the
workshops for the Independent Special Districts of Orange County (ISDOC).
There were no additional comments.
Procedural: 2. Adjournment
President Scheafer adjourned the meeting at 8:49 A.M.
R
Art Perry
Secretary
Mike Scheaf
President