Minutes - Board - 2001-06-09COSTA MESA SANITARY DISTRICT
MINUTES OF SPECIAL MEETING HELD JUNE 1% 2001
CALL TO ORDER The Costa Mesa Sanitary District attended a Special Meeting at
12:00 p.m. at the Neighborhood Community Center, 1945 Park
Street, Costa Mesa.
President Schafer called the meeting to order at 12:00 p.m.
Director Perry led the Pledge of Allegiance
Vice President Woodside gave the invocation.
ROLL CALL: Directors Present: Arlene Schafer, Greg Woodside, Art Perry,
Jim Ferryman, Dan Worthington
Staff Present: Robin Hamers, Manager /Engineer; Alan Burns,
Legal Counsel; Tom Fauth, Assistant Manager;
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Joan Revak, Clerk of the District; Marc Puckett,
Finance Director; Dawn Schmeisser, Assessment
Specialist
CONSIDER PUBLIC OUTREACH PROGRAM DIRECTOR'S GUIDEBOOK
Mr. Hamers presented a guidebook prepared by Staff that contained various outreach
materials to assist the Board members when making public presentations, attending
conferences, or visiting community groups. Included with the various written materials
are copies of the District's video "Working For You" and the latest Newsletter.
Director Worthington suggested the list of video recipients also include the Boy Scout
and Girl Scout Headquarters. Director Schafer also recommended that copies be sent
to the Orange County Board of Supervisors.
CONSIDER STATUS OF ACTION ITEMS FROM STRATEGIC PLANNING SESSIONS
Staff presented the Action Item list with a progress report of each item as of June 6,
2001. Staff reported that many items were already completed and that from an overall
prospective, substantial progress has been made and everything is on track to complete
• the items by the one -year target date.
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III. CONSIDER OPINION LETTER FROM RAUCH COMMUNICATIONS DATED JUNE 6, 2001
Mr. Harriers reviewed Martin Rauch's opinion letter item by item. The comments by
Mr. Rauch and corresponding Board comments on each item were as follows:
• Outreach Effort -Above average.
• Outreach Plan -Be sure the goals are clear.
The Manager commented that the current goal is general public recognition and
the effort was concentrated to this effect.
• Logo - Consider a logo with less detail, might improve recall by public.
The Board expressed satisfaction with the existing logo.
• Newsletter - Latest newsletter is interesting, entertaining, and useful; suggested
organizing articles into themes with more descriptive story titles.
Staff will implement the recommendations into the next newsletter.
• Media and Press Coverage - Cultivate press understanding of District and obtain
regular positive coverage.
Staff will work toward this goal.
• Community Presentations - Increase public presentations.
Staff prepared a Public Outreach Program Director's Notebook to facilitate this
goal. The Board concurs with the goal and will concentrate on attending
community gatherings.
• Special Programs - The District has a significant number of special programs.
• Overall Level of Service - Level of service is excellent.
• Relationship with the City of Costa Mesa - This is an area of concern; the District
has diminished public relations due to confusion of names and locations and has
trouble with items such as office space allocation.
The Board acknowledged this as an on -going concern and is monitoring the
situation.
• Summary - The District is well run, maintained, and managed.
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IV. PRESS CAMPAIGN EXPLAINING NO COST TO RESIDENTS FOR PURCHASING
STANDARDIZED CONTAINERS
The Board discussed the proposed Letter to the Editor from President Schafer and by
motion from Director Worthington motioned to approve the Letter to the Editor with minor
clarifications. Director Woodside seconded. Motion passed unanimously.
Director Woodside left the meeting at 1:30 p.m.
The Board discussed the proposed Press Release. Director Worthington motioned to
approve the Press Release. Director Ferryman seconded. Motion carried 4 -0.
V. CONSIDER PUBLICATION OF DISTRICT BUDGET
Treasurer Marc Puckett presented opportunities to publish the District budget in various
formats including Power Point, Local Cable, Video, and through the website. Mr.
Puckett also presented possible enhancements and simplifications to the budget and the
process for its approval. The Board requested Mr. Puckett return with an Action Plan
including the proposed improvement and the date of implementation. The Board
determined the date of Wednesday, July 25, at 10:00 a.m. for the Study Session to
• discuss potential 2001 -2002 sewer and trash rates.
VI. PUBLIC COMMENTS
No public was present.
The meeting was adjourned at 3:00 p.m.
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